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Country Club Prep Opens first brick-and-mortar store with further expansion planned


Atlanta -- Country Club Prep, an e-commerce retailer for preppy apparel, is hosting the grand opening of its first brick-and-mortar store in Charlottesville, Virginia, on Aug. 23. Launched from a basement in 2012 by two former attorneys Matt Watson and Stephen Glasgow, the concept will launch its brick-and-mortar presence at the University of Virginia.

“In the past few years we have seen how prepsters like us prefer to shop, and we recognized an opportunity to extend our brand offline to enhance the shopping experience for our customers,” said Glasgow.

On the heels of the Charlottesville grand opening, the founders are already planning their second location near the University of Kentucky, with an anticipated opening this fall.

“[Customers] want a brand who gets them – who understands their tastes and sense of style, and who is a natural part of their culture,” said Watson. “That’s the void we’re looking to fill by opening in college and resort towns.”

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