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Never Going Back: Why Black Friday will never be the same
If you’re like me, and you were curious about how Black Friday hype translated into retail sales, your head is spinning right about now. Because the flurry of post-Black Friday news reports is packed with conflicting information, data that doesn’t seem to add up, and—perhaps unsurprisingly given those disparities—wildly variant conclusions about whether the Black Friday weekend was a “success” or a “disappointment” and about what is in store for the rest of the holiday season.
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Tech Guest Viewpoint - Proximity Marketing brings Shoppers to Stores
By Alex Romanov, iSign Media The holiday season is a time of family, food, and frenzied shopping. Consumers are bombarded by messages, promotions, discounts, and offers, and retailers have to be smart about how they reach out to their customers. Email blasts or paper coupons just won’t cut it. In this mobile-obsessed era, proximity marketing is a powerful way to break through the noise and bring shoppers into your store.

