P&G proves best-in-show no match for Bounty

Bounty created new sales opportunities for retailers by putting its “quicker picker upper” heritage to the ultimate test as sponsor of the 14th Annual AKC/Eukanuba National Championship.

If there is ever a time when a paper towel brand doesn’t want to betray the trust of consumers it’s when they are cleaning up after their beloved pet. So what better place to put the capabilities of the Bounty brand to the test, and create sales opportunities for retailers in the process, than by sponsoring one of the nation’s largest dog shows.

As sponsor of the AKC/Eukaneuba National Championship, Bounty armed the 2,300 dog groomers and their grooming stations with Bounty paper towels. In addition, a team of brand representatives called “the Bounty Clean Crew” worked the show in Orlando with Bounty paper towels in hand to clean up messes and distribute coupons to attendees.

“The booths and show rings can get quite messy when you put more than 4,000 dogs in one venue. The grooming stations are the busiest areas of the show. Having Bounty paper towels on hand will help ensure that all of these dogs are in tip-top shape for their moments in the spotlight,” said Jason Taylor, Assistant Show Chairman of the AKC/Eukanuba National Championship.

Bounty Marketing Director Matt Barresi said the sponsorship was a natural fit for the brand.

“Bounty paper towels are strong and absorbent enough to soak up a mess with a single sheet. The AKC/Eukanuba Championship provides a great opportunity to remind pet owners that Bounty can help with everything from muddy paw prints to spilled water,” Barresi said. “We’re excited to partner with AKC/Eukanuba National Championship and help pet owners celebrate the special place pets have in our families.”