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Millennials more likely to impulse-shop
The urge to impulse-shop during the holidays runs strong among Americans, but even stronger among a particular age group, according to a new survey.
About 83% of Millennials admit to having made an impulse purchase in the past, according to the Chase Blueprint Holiday Impulse Purchases Survey. And when they shop online or on pay day, this urge exceeds that of all other age groups.
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Insights: Making the In-Store Experience Count
By Molly Glover Gallatin, Gigwalk According to Forrester Research, U.S. e-retail sales are expected to grow from $263 billion in 2013 to $414 billion in 2018, a compound annual growth rate of 9.5%. While a fuss has been made about the increase in online spending, statistics show that more than three quarters of retail transactions are still made in-store.
