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  • Dick's Sporting Goods steps up to the plate for kids

    Dick's Sporting Goods is stepping up to support a cause that will likely appeal to many of the retailer's core customers: funding for public school athletic programs.

  • ICSC urges Aug. 15-16 sales tax holiday in Massachusetts

    Boston – Massachusetts will have a tax holiday the weekend of Aug. 15-16, if the International Council of Shopping Centers (ICSC) has anything to say about it. The ICSC has sent a letter to Massachusetts Gov. Charlie Baker asking him to sign the sales tax holiday legislation currently on his desk.

  • Overstock.com is giving teachers more than apples

    Overstock.com has come up with an exclusive back to school offer designed to appeal to teachers.

    The retailer is offering free Club O loyalty program memberships to teachers of all grade levels. With every purchase on Overstock.com, Club O members receive free shipping and a minimum of 5% back in Club O Rewards Dollars to spend on the online shopping website.

  • Five marketing myths about millennials

    New York -- A recent study shatters several myths about the largest generation of young people since the baby boomers: millennials.

    “At 79 million strong, the millennial generation has a tremendous amount of spending power that is growing rapidly,” said Robert Tomei, IRI’s president of consumer and shopper marketing.

    Tomei said he sees a lot of potential for marketing growth.

  • Marketing myths about millennials debunked

    A recent study shatters several myths about the consumers who will spend nearly $290 billion in consumer-packaged goods by 2020: millennials.

  • Push vs Pull: How Mobile Changed Retail Promotion Strategies

    The push vs. pull debate has now crossed into mobile marketing and, similar to discussions regarding email marketing and other online initiatives, each approach offers pros and cons. And, as with most debates, a healthy balance is usually the best bet.

    Some liken push marketing to spam as consumers often experience unexpected or too many promotional offers via smartphone either through a browser or native app. But when you are in the market for whatever message or offer is pushed, the promotion becomes relevant and pulls you in.

  • New service offers real-time local mobile offers

    Woodland Hills, Calif. – A good politician knows to focus locally, and increasingly retailers are following that lead. In that spirit BrightStreet Ventures, the technology affiliate of shopping center developer NewMark Merrill Companies, has launched BlueList, a real-time mobile offers service for local merchants and nearby consumers.

  • New Dr. Seuss on the loose at Barnes & Noble

    Barnes & Noble's Get Pop-Cultured campaign is getting a dose of medicine from Dr. Seuss ths month.

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