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Sears takes the buyer's remorse out of back-to-school
Sears Canada has come up with an innovative way to appeal to back-to-school shoppers -- especially those parents who have kids who don't wear uniforms to school.
The retailer has launched the KidVantage Grow Out Guarantee, "created to take the stress and guesswork out of back-to-school shopping." The KidVantage Grow Out Guarantee promises that if your child grows out of an article of clothing purchased at Sears, you can exchange it for the next size up before the end of the current school year.
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Rewarding customers pays for National Coney Island dining chain
Roseville, Mich. – Developing customer rewards programs costs money, but when done correctly pays big dividends. The National Coney Island restaurant chain has successfully increased guest frequency and spend with its Paytronix-powered Coney Bucks rewards program.
An instant-wins promotion almost doubled new Coney Bucks registrations over the average previous months' registrations. National Coney Island replaced its coupon-based advertising program with the Coney Bucks rewards program, which is built on the Paytronix Rewards Platform.
