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Twitter in pilot to deliver discounts via Tweets; offers redeemable in stores
New York - Twitter keeps on coming up with new ways to let advertisers connect with consumers—and now it’s moving into the brick-and-mortar space. In its first On Tuesday, the social media giant launched a pilot for a new feature called Twitter Offers, which enables brands and companies to create card-linked promotions and share them directly with Twitter users. The user can redeem the discount simply by paying with the synced card in the retailer’s physical store or online shop. -
Five Last-Minute Holiday Tips for Online Merchants
By Christopher Birkholm As the official kick-off of the holiday season approaches, your core online holiday campaigns are all wrapped up and ready for holiday shoppers. This year, it is expected that online consumer spending will rise 16% over last year to approximately $60 billion, according to the comScore forecast. Desktop commerce is expected to jump nearly 14% while mobile commerce could see an increase of nearly 25%.

