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Study: Amazon primes for social growth
London, U.K. — Online retailing giant Amazon.com is the retail industry's fastest growing social media brand. According to the latest Retail Social Media Benchmark results from eDigitalResearch, Amazon tops both the Facebook and Twitter social media rankings.
Amazon climbed to the benchmark's top spot, thanks in part to its recent Prime Day sales event, having gained more than 1.2 million new followers on its Twitter account since the last wave back in March.
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Survey: Holiday shopping starts early, online
Phoenix – Holiday shopping often starts earlier than commonly thought and also frequently being online. According to a new survey of more than 1,000 U.S. consumers from G/O Digital, 62% of respondents go straight to search engines when researching gifts for the holiday season and more than three-quarters look online for holiday shopping deals and discounts.
