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Pizza retailers bring loyalty to customers
October is National Pizza Month, and two pizza chains are using mobile and social technology to heat up their loyalty programs as the weather cools.
The Los Angeles-based, 200-plus-unit California Pizza Kitchen will leverage a Paytronix-powered mobile rewards program.
Leveraging geofencing to identify members of its Pizza Dough loyalty program when they are near stores, California Pizza Kitchen will send push/pull mobile messages with a special October promotion offering 25% savings.

