Coupons/ Rebates/ Pricing

NEW YORK — A survey conducted in eight world markets during the latter half of January 2015 revealed insights on online purchasing habits of consumers in winter. The survey was jointly carried out with One Hour Translation and Google Consumer Surveys and was based on a sample of 800 respondents — 100 from each of the following countries: the United States, the United Kingdom, Australia, Canada, Italy, Germany, the Netherlands and Japan.

New York - With gas prices down 31% since June 2014 and oil prices tumbling to their lowest levels in several years, American consumer confidence has improved dramatically. According to the Nielsen Consumer Confidence Report, in fourth quarter 2014 U.S. consumer confidence went up 12 percentage points year-over-year.

Louisville, Ky. – Papa John’s International Inc. is taking its Super Bowl focus off trivial football inflation concerns and on something that matters – free pizza. Customers who place a minimum order of $15 on Papajohns.com using promo code SUPERBOWL between Thursday, Jan. 29 and Sunday, Feb. 1 will receive a free large pizza with up to three toppings on their next order beginning Monday, Feb. 2 through Sunday, February 22.

Grapevine, Texas – GameStop is running its annual “Re-Fun Your Refund” program. Starting Jan. 26 and running through March 1, customers can use their tax refund to pick up video games or electronics.

GameStop is offering a variety of discounts and special offers for video games, consumer electronics, and accessories. For the second consecutive year, GameStop is partnering with H&R Block to bring exclusive GameStop deals to H&R Block Emerald Card holders and can be redeemed at all GameStop store locations or online.

Now that gasoline is cheaper, the fuel-savings component of retailer loyalty programs isn’t such a powerful draw. So retailers such as Kroger are employing new tactics to keep customers interested.

San Francisco - Mobile is increasingly influencing all stages along the shopper’s path-to-purchase for CPG items. New research from mobile audience intelligence firm NinthDecimal examines how mobile usage and marketing is transforming how shoppers interact with CPG brands.

Framingham, Mass. – To celebrate the two-year anniversary of its SmartPay Check-Link mobile and card payment program, convenience chain Cumberland Farms is launching a promotion on its Facebook page Jan. 23-25. To enter, customers must calculate their projected 2015 coffee savings using Cumberland Farms' Coffee Savings Calculator, and post them as a comment on the Cumberland Farms page.

Twenty winners will be announced in the comments and will receive a $20 gift card to their local Cumberland Farms.
 

Footwear retailer sales could be in for a “Boost” this spring thanks to a pricy introduction from Adidas backed by some big name athletes and a bold marketing claim.

Adidas contends its new Ultra BOOST shoe is “the greatest running shoe ever,” and for $180 it better be. It goes on sale next month in time for the Spring running season.

Belmont, Mass. – To ensure coupon redemption, retailers may want to take a mobile approach. A recent study of retailers using CodeBroker mobile marketing solutions showed CodeBroker mobile coupons, ranging from in-app to on-demand offers, resulted in redemption rates as high as 50%.

The study also showed that multi-channel promotions are highly effective in increasing redemption rates, while on-demand offers, in which consumers request a coupon, have the highest average rate. Other key findings include:

Wayne, N.J. – The “Island of Misfit Toys” from the legendary Rudolph the Red Nosed Reindeer holiday special has nothing on Toys “R” Us. Toys "R" Us is running its 10th annual "Great Trade-In" event that lets customers exchange potentially unsafe, old and second-hand cribs, high chairs, car seats, strollers and other items in exchange for savings on a new item.