Coupons/ Rebates/ Pricing

New York – Loyalty brand agency Bond Brand Loyalty, a Maritz company, has launched SynapzeSHOP, a new consumer mobile loyalty solution for CPG brands. With SynapzeSHOP, brands can offer consumers a personalized, branded mobile loyalty and rewards experience.

Washington, D.C. -- The Merchants Payments Coalition applauded U.S. District Judge Nicolas Garaufis’ ruling on Thursday that American Express credit card rules constitute an unlawful restraint on trade.

The judge found that the credit card giant violated U.S. antitrust laws by barring merchants from encouraging customers to use one credit card over another. In a 150-page opinion, he wrote that such a practice constitutes “an unlawful restraint on trade.”

Merrillville, Ind. - Homeowners looking to upgrade their backyard in time for summer can now enter membership-based buying club DirectBuy’s “Backyard Dream-Over” sweepstakes for a chance to win outdoor furniture, appliances, and more. DirectBuy is utilizing gamification techniques by letting consumers play a game on mobile phone, PC or tablet for a chance to win up to 600 sweepstakes entries while learning about DirectBuy.

Memphis, Tenn. - Fred's Super Dollar is enhancing its POS marketing efforts. The retailer has joined inStream's retailer network of 38,000-plus stores offering POS and digital marketing programs.  

The Fred's/inStream partnership will reach more than 2.2 million shoppers across 600 stores each week with targeted offers, on the "front" of their consumer receipts which will feature eye-catching graphics.

The CEO of Cabela’s is blaming marketing costs for the company’s weaker earnings in the fourth quarter.

For the quarter, total revenue increased 7.2% to $1.3 billion; retail store revenue increased 13.9% to $810.6 million; direct revenue decreased 5.4% to $349.9 million; and financial services revenue increased 9.9% to $113.3 million. During the period, same store store sales decreased 5.5%.

Savannah, Ga. – Specialty discount apparel retailer Citi Trends Inc. reported some encouraging trends in terms of sales for fiscal and full year 2014. Total sales for the fourth quarter increased 15% to $181.1 million, compared with $157.2 million in the same period a year earlier.

Same-store sales increased 13.9% in the fourth quarter. A number of winter storm-related closings in January 2014 and an earlier start to tax refund season the last two days of the month in January 2015 helped boost same-store sales for the quarter.

An agreement between Mobiquity Networks and personal shopping concierge service ShopAdvisor is giving retailers intriguing new options to drive sales by serving offers to shoppers predisposed to purchase certain products. 

New York -- Traditional preprint circulars continue to dominate many retailers’ promotional offerings but digital coupon momentum is accelerating, according to strong 2014 results by Coupons.com.

Total revenue in the company’s fourth quarter ended Dec. 31, 2014 increased 14% to $60 million and full year revenue increased 32% to $221.8 million. Total digital coupon transactions in 2014 increased 23% to 1.6 billion.

Amazon.com has long considered itself a pioneer of social shopping. But now the retailer has introduced a game-changing new service that allows customers to do their own social media marketing.

The new service, called Amazon Giveaway, is a self-service tool designed for Amazon customers who want to use giveaways to grow their social media followings and reward their customers and audience. Features include the ability to require contestants to follow the contest organizer on Twitter to be eligible for a chance to win a prize.

Traditional preprint circulars continue to dominate many retailers’ promotional offerings but digital coupon momentum is accelerating judging from strong 2014 results at Coupons.com.

Total revenue in the company’s fourth quarter ended Dec. 31, 2014 increased 14% to $60 million and full year revenue increased 32% to $221.8 million. Total digital coupon transactions in 2014 increased 23% to 1.6 billion.