Coupons/ Rebates/ Pricing

Easier shopping every day is the value proposition Walmart touting this holiday season as it contends shoppers are tired of pricing games played by other retailers.

As it does every holiday season, Walmart claims it will have low prices on a broad assortment and the hottest holiday items, but it is also touting an improve store experience and a strengthened omnichannel approach.

Southeastern Grocers on Thursday announced a significant pricing initiative that addresses exactly what customers need: a $40 million investment into permanent lower prices on the products Winn-Dixie customers buy the most.

Customers stated in a recent survey that “affordable prices” was the most important requirement from a grocery store, so Winn-Dixie is introducing a New Regular Pricing Program that will permanently reduce the prices on more than 1,500 grocery items at all 518 Winn-Dixie stores.

When it comes to mobile engagement, retailers are wise to think of how mobile fits into the broader end-to-end shopping experience.

“That could mean location-based marketing with smartphone apps as well as reaching mobile customers with your email marketing program,” said Dan Leberman, VP/general manager, North America small and medium business, PayPal, during a recent interview with Chain Store Age. “You can see all the way through the shopping experience with a mobile-first e-commerce platform.”

A new holiday shopping survey reveals major disruptions in holiday shopping traditions, largely due to digital engagement.

Deloitte’s 30th annual holiday survey of consumer spending intentions and trends finds that some shopping traditions are losing their luster.

Key findings from the survey of more than 4,000 U.S. consumers include:

Retail marketers looking to obtain personal consumer information need to prepare for a little horse trading.

According to new research from online deals platform RetailMeNot and Kelton Global, 89% of shoppers are willing to provide retail marketers with personal information in exchange for more targeted content.

Retailers sending email promotions may want to hold off on announcing deals that offer a specific number of dollars off the listed price.

According to a new study of more than one billion marketing emails by retention marketing firm Retention Science, customers are more receptive to percent-off deals than dollar-off deals. Percent-off deals result in customers 38% more likely to click, and 47% more likely to convert when they were presented with a dollar-off offer.

Moms are now much more likely than ever to complete a purchase via mobile, rather than simply using their devices to compare prices and find coupons.

According to a new infographic from pregnancy and parenting website BabyCenter, in just one year, there has been a 33% increase in moms using their smartphones for making actual purchases. Sixty-four percent of moms say they had completed a purchase via mobile in the last month, in comparison to 48% who said the same in 2014.

Product and pricing data provider 360pi is out with its take on what retailers and brands can expect this holiday season.

According to 360pi, retailers that offer real-time data, regionalized pricing and exclusive products will shine during the 2015 holiday shopping season. The firm puts more meat on the bone with its six holiday predictions, including: