Coupons/ Rebates/ Pricing

Some major retailers sharply reduced their use of printed free standing inserts (FSIs) last year but the total dollar value of FSIs still grew to a record $515 billion.

The value of free standing insert (FSI) coupons increased 3.7% in 2015 to $515 billion, according to Kantar Media. However, the number of FSI pages distributed fell 8.1% as marketers cut back on pages that didn’t include a coupon. The number of coupons circulated increased nominally versus the prior year, and combined with higher face value led to growth in dollars circulated.

If this past holiday season was any indication, American consumers can expect to receive even more email from retailers in the coming year as improved targeting has increased the efficacy of the marketing tactic.

The National Retail Federation confirmed what many retailers already knew and made a downward revision to a holiday forecast that initially called for 3.7% growth.

Citing what it called “unforeseen events,” the National Retail Federation (NRF) said sales during November and December increased 3% to $626 billion, down from an earlier forecast which envisioned growth of 3.7%.

The National Retail Federation confirmed what many retailers already knew and made a downward revision to a holiday forecast that initially called for 3.7% growth.
 
Citing what it called “unforeseen events,” the National Retail Federation (NRF) said sales during November and December increased 3% to $626 billion, down from an earlier forecast which envisioned growth of 3.7%.   
 

Big 5 Sporting Goods had a lackluster fourth quarter despite saying that cold weather in its Western markets drove strong traffic during the holidays.

For the fourth quarter ended Jan. 3, the company reported that net sales were $275 million, compared to net sales of $250.3 million for the 13-week fourth quarter of fiscal 2014. Same-store sales increased 0.1%. For the full year, net sales were $1.03 billion, compared to net sales of $977.9 million for the 52-week fiscal 2014 full year. Same store sales increased 1.3% for the fiscal 2015 full year.

Almost every major brand has experimented with SMS marketing services. Some programs have been wildly fruitful while others were abandoned after only a few months. Having seen both small and large retailers implement successful mobile marketing programs, there is little doubt that SMS can drive customer engagement and increase revenue.

Kmart is launching a new social media campaign called “Fit in the Fun” that promotes the enjoyment of healthy activities while also engaging members of its Shop Your Way loyalty program.

The program includes a dedicated Fit in the Fun website as well as a #FitintheFun hashtag campaign. In addition, celebrity fitness instructor Jillian Michaels (who has an established relationship with Kmart) offers online tips and also sells branded merchandise on the new site.

A new feature on Twitter will let advertisers engage consumers more directly than ever before.

For many years, Twitter has offered advertisers a service called Promoted Tweets that puts their tweets at the top of users’ content stream with images, videos and/or hashtags encouraging retweets, likes and follows. Now, Twitter is expanding the capability it gives advertisers to directly engage consumers with an offering called “conversational ads.”