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Fossil brings promotions to life on Instagram
When it comes to reaching today’s consumers, Richardson, Texas-based vertical specialty apparel/accessories retailer Fossil Group Inc. is not living in the past.
“We are focusing on image creation for our social promotions,” said Jencey Keeton, marketing manager, digital branding and global marketing for Fossil, during an interview with Chain Store Age. “Images are now the way consumers are speaking. To be relevant, social platforms must include images.”

