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ShopperTrak: In-store sales decline need to be viewed in context
In-store sales declines over Black Friday weekend had many analysts buzzing about the future of brick and mortar. But an expert in store traffic cautioned that the declines should be taken with a grain of salt.
“It’s important to view the decrease in context,” said Bill Martin, founder, ShopperTrak.
Martin noted that where are several contributing factors, including fewer available store hours on Thanksgiving Day and a later Hanukah that is anticipated to push sales into December.

