Airwalk, designer jeffstaple launch line for Payless

NEW YORK CITY, N.Y. and DENVER, Colo. and TOPEKA, Kan. Airwalk and designer jeffstaple have launched STPLxAirwalk, a new line of sneakers that fuses skate and street design, exclusively for Payless. The new STPLxAirwalk limited-edition fall collection is available now at select Payless ShoeSource stores and Payless.com for $30 to $50 a pair.

The initial STPLxAirwalk fall collection includes five shoe styles for men and three styles for women. The five men's styles are offered in sizes 6 to 11, 12 and 13 and feature such details as black leather uppers, tonal stitching, buffalo plaid materials, and custom-illustrated canvas. The women's styles come in sizes 6 to 10 and are designed with quilted detailing, contrast colorations, and buffalo plaid materials.

"The STPLxAirwalk brand is really fresh in how it represents the progression of skate style," said Bruce Pettet, president and CEO of Collective Licensing International, which owns the Airwalk brand.

The Airwalk and jeffstaple collaboration is a multi-year agreement for jeffstaple to create seasonal collections for fall and spring exclusively available at Payless under STPLxAirwalk.

"The back-to-school timing is perfect for the launch of our STPLxAirwalk brand in our Payless stores, and we know that consumers have been eagerly awaiting the fresh new styles from this new, unique brand," said LuAnn Via, president and CEO of Payless ShoeSource.