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Borders creates new marketing position


ANN ARBOR, Mich. Borders Group has promoted Joanna Goldstein to the newly created position of VP marketing revenue. Goldstein will be responsible for developing and managing cooperative marketing promotions and sales-driving initiatives with publishers as well as other vendors and third-party marketing partners.

At Borders, Goldstein previously served as merchandising director, newsstand, calendars, games and trend gifts, a post she held since joining the company in 2006. In this role, Goldstein was responsible for negotiating vendor agreements and driving revenue and profits across all four business categories. Prior to Borders, she was with Source Interlink Companies for seven years, most recently as senior director, retail services, where she managed $400 million in newsstand sales for 3,500 retail outlets, including 10 national chains.

"We look forward to establishing stronger marketing relationships with publishers and others with the goal of building our collective business results," said Art Keeney, Borders Group's SVP marketing. "Joanna's demonstrated success at negotiating effective agreements with companies in the newsstand and other business categories, as well as her focus on driving results, will help us build even more effective marketing promotions in conjunction with our business allies."

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