Rowley says 'hooray' to new line at Babies'R'Us

WAYNE, N.J. Designer Cynthia Rowley has created an exclusive line of baby products for Babies"R"Us.

The Hooray collection will feature such items as playwear, blankets and diaper bags and will range in price from $7.99 to $29.99. The collection will be available in 155 Babies"R"Us stores, including its flagship stores Toys"R"Us Times Square and Babies"R"Us Union Square, and online at Babiesrus.com in September. The collection will expand in 2010 to include additional items such as bedding, soft bath, room decor and more.

"I've been dying to do baby clothes for a long time....I just wanted to find the right partner. I think that baby clothes should be reasonably priced and accessible. People can't believe the combination of the quality, the price and the style--it makes everything so easy," said Cynthia Rowley.