Co-Marketing

UNIVERSAL CITY, Calif. -- Walgreens announced that it has partnered with NBCUniversal Television Consumer Products to launch an exclusive line of “The Biggest Loser”-branded meal alternative bars and shakes. According to a company press release, the line of products, named for the popular NBC weight-loss reality show, will be offered in all of the more than 7,600 Walgreens stores nationwide beginning in May.

PLEASANTON, Calif. -- Safeway Inc. announced that has teamed up with design expert Debi Lilly to launch an exclusive new line of entertaining and home décor products.

ARLINGTON, Va. -- Kroger and Procter & Gamble have teamed up to support the USO in its efforts to help American troops and their families.

New York City -- Target has joined with American Express to offer a co-branded prepaid card that customers can reload and use at any store that accepts Amex cards, according to the Minneapolis/St. Paul Business Journal.

Target said in an e-mailed statement that it is selling the cards in a test at 100 stores in four cities: Chicago, Denver, Miami and Washington, D.C., the report said. The company said there is no projected end date.

LOS ANGELES -- Ralphs announced that it is continuing its partnership begun last year with Shell to offer participating customers more rewards at the pump. According to the company, Southern Calif.-area customers will now earn double points on qualifying purchases at Ralphs when they buy fuel at participating Shell locations.    

PITTSBURGH -- KidsVoice, an organization which advocates for abused, neglected and at-risk children, announced that American Eagle Outfitters will be the presenting sponsor for its events during Child Abuse Prevention Month, which include Kitetails & Cocktails on April 28 and Kites for Kids on April 30. Both events will take place at the Pittsburgh Zoo & PPG Aquarium.

One creative child will win a $5,000 scholarship!

Wilmington, Del. -- Chase Card Services, a division of JPMorgan Chase & Co., and Kohl’s Department Stores announced an exclusive marketing partnership in which Chase card members enrolled in Chase’s Ultimate Rewards program will gain access to a wide range of increased rewards benefits for shopping at Kohl’s.

NEW YORK — TV star, entrepreneur and bestselling author Sandra Lee has entered into a direct-to-retail license agreement with Sears Holdings for home products. The exclusive collection of home products, Sandra by Sandra Lee, will be available in Sears and Kmart stores in spring 2012. The initial launch of the collection will include cookware, utensils, gadgets, bakeware, small kitchen appliances and tabletop items.