Food Network star launches cookware line for Target

MINNEAPOLIS Target is introducing an exclusive line of cookware from Food Network star Giada De Laurentiis. The Giada De Laurentiis for Target line will be available at all Target stores and Target.com starting this month.

"Our guests want kitchen gear that makes their daily cooking easier and more enjoyable, and Giada's collection delivers," said Kathee Tesija, EVP merchandising for Target.  "We combined our design expertise with Giada's culinary background to create a product collection that pairs utility with great design and affordability."

Included in the collection are items such as a 4-qt. deep saute pan, 6-piece ceramic bakeware gift set and a versatile 2-block cutlery set. Food products include five pasta varieties, three types of pasta sauces, fresh pesto, light vinaigrettes and rich coffee blends.  Small appliance offerings include a gourmet stainless steel panini grill, and the assortment also features favorite accessories, such as brightly colored aprons.  

De Laurentiis' versatile designs for Target will be accessible to a wide audience with prices ranging from $6.99 for a nylon spoon with stainless-steel handle, to $199.99 for a 10-piece Tri Ply Clad cookset that includes an 8" and 9.5" open saute pans, 1-qt., 2-qt., and 3-qt. sauce pans with lids, and 5-qt. Dutch oven with lid.  

De Laurentiis will also serve as a spokesperson for the wide selection of affordable groceries at Target and SuperTarget stores.