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Co-Marketing

  • Mars Chocolate revitalizes Kudos

    HACKETTSTOWN, N.J. — Mars Chocolate said its Kudos brand will debut a new-and-improved line of granola bars this May.

    Kudos will don flavors from M&M's, Dove and Snickers in a 10-count pack and a 30-count variety pack.

    What's more, a marketing campaign will kick off to celebrate the Kudos granola bars, which will include a refreshed website at Kudosbar.com and cross promotions with others Mars Chocolate brands.

    Kudos 10-count and 30-count variety packs will retail for $2.99 and $6.99, respectively.

  • Macy's, renowned makeup artist partner to support Dress For Success

    NEW YORK -- Macy's and makeup artist Bobbi Brown have teamed up to support Dress For Success, the international nonprofit that promotes economic independence for disadvantaged women by providing a network of support to help women thrive in work and in life.

    Macy's customers can now purchase an exclusinve set of Bobbi Brown Cosmetics;100% of the purchase price of the set will benefit Dress For Success Worldwide. The set retails for $60 (valued at $121) and will be available while supplies last.

  • Tcherassi brings Latin flavor to Payless collaboration

    TOPEKA, Kan. and MIAMI -- Payless ShoeSource announced that it is now partnering with internationally acclaimed Colombian fashion designer, Silvia Tcherassi, to create the latest Payless designer label, Silvia Tcherassi for Payless, with an initial collection available in May.

  • T.G.I. Friday’s parent to double chain over five years

    Minneapolis -- Carlson Restaurants, parent of T.G.I. Friday’s, announced at a conference in Dallas last week that it plans to double the number of units globally under a program it is calling Ambition 2015.

    "With the strength of our Friday's brand, our management team and our franchise partners, we are uniquely positioned to dramatically increase the footprint of our business," said Nick Shepherd, president and CEO of Carlson Restaurants.

  • Dario gets it done in downtown St. Pete

    The Target brand was a big winner over the weekend, as Dario Franchitti piloted the number10 car of Target Chip Gansassi Racing to victory in the Honda Grand Prix of St. Petersburg. The race through the streets of downtown St. Petersburg, Fl, consisted of 100 laps over a 1.8 mile, 14 turn course, and the distinctive red and white Target car was featured extensively during television coverage. To watch highlights of the race, click here.

  • Safeway donates $100K to Japan earthquake relief

    PLEASANTON, Calif. -- The Safeway Foundation announced that it has donated $100,000 and will match employee donations up to $50,000 to help with the Japan earthquake and tsunami relief effort. The contribution will be distributed to the impacted area through the American Red Cross.

  • Walmart shows commitment to seniors with Meals On Wheels donation

    BENTONVILLE, Ark. -- The Walmart Foundation has donated $5 million to Meals On Wheels Association of America (MOWAA) to help fight senior hunger in communities across the nation. Through the grant, MOWAA will boost the efforts of Senior Nutrition Programs (SNPs), organizations that provide critical services to more than six million seniors in the U.S. currently facing the threat of hunger.

  • Macy's joins list of retailers supporting Japanese relief efforts

    CINCINNATI -- Macy's Inc. announced that it will make a corporate contribution of $100,000 in cash to the American Red Cross for earthquake and tsunami relief on behalf of Macy's and Bloomingdale's associates across America. In addition, the company said it will match, on a dollar-for-dollar basis, all employee contributions of $25 or more to the American Red Cross and other U.S.-based organizations providing rescue and relief assistance in Japan. 

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