Co-Marketing

MINNEAPOLIS-- This spring Target is celebrating the five-year anniversary of its GO International program with a collection that features 34 dresses from 17 past GO International designers. Ranging in price from $24.99 to $44.99, the GO International Designer Collective will be available March 13 through April 10 at most Target stores and Target.com.

BURBANK, Calif. — Gearing up for the summer release of superhero flick Green Lantern, Warner Bros. Consumer Products is teaming up with licensee Mattel to help fans fight evil through a new branded toy line.

WBCP said Mattel will bring "Green Lantern" to life by producing the lineup, which includes:

• The Green Lantern Ring Blast jet figure and vehicle;

• The Green Lantern Battle Shifters figures;

• The Green Lantern Movie Masters figures; and

Wow! Did you catch Lady Gaga at the Grammy Awards Sunday night? She received the award for Best Female Pop Vocal Performance and Best Pop Vocal Album just days after Target announced an exclusive deal that allows fans to download the first single of her new album, “Born This Way,” scheduled for release on May 23. Gaga fans were able to pre-order the new album beginning last Friday through Feb. 26 at www.Target.com/gaga. Target’s exclusive deluxe edition includes three additional studio songs and five remixes, and will be available at stores nationwide and on Target.com.

NEW YORK -- Macy's has announced the launch of "Edie Rose Home," an exclusive tabletop collection designed by actress Rachel Bilson, now available at select Macy's stores nationwide and on macys.com. 

PLANO, Texas -- JCPenney has joined forces with teen and tween online community Stardoll.com for the launch of the first-ever, exclusive Stardoll brand of clothing and accessories.  This exciting, new brand will launch in 300 JCPenney stores and on jcp.com for the 2011 back-to-school season.

Stardoll.com is online community for girls that lets them create and dress their own personalized "MeDoll" avatars and use them to interact with other girls. 

Minneapolis -- Popular recording artist and fashion icon Lady Gaga has partnered with Target Corp. to offer an exclusive deluxe edition of her new album, "Born This Way."

The album will be released on May 23. Target’s exclusive deluxe edition includes three additional studio songs and five remixes, and will be available at stores nationwide and on Target.com. Consumers can also pre-order the album and download the first single and title track free at Target.com beginning at 8 a.m. CST on Feb. 11 through midnight, Feb. 26.

NEW YORK -- Macy’s announced that it has donated $16.25 million to various charitable organizations as a result of its 2010 Thanks For Sharing and Believe holiday campaigns. 

New York City -- Crate and Barrel, along with Finnish textile and design company Marimekko, said Friday they are extending their longtime collaboration to roll out more than 20 shop-in-shops in Crate and Barrel stores across the United States and Canada over the next three years.

The launch kicks off this spring with four new shop-in-shop locations: New York (Madison Avenue), Chicago, Los Angeles and San Francisco. In addition, a Marimekko e-commerce 'shop' will be added to the Crate and Barrel website later this season, according to both companies.

PLANO, Texas -- JCPenney announced the arrival of its exclusive Modern Bride concept in its bridal fine jewelry departments in stores and on jcp.com and modernbride.com. The Modern Bride concept is the result of a collaboration with Conde Nast, publisher of Modern Bride magazine.

HOFFMAN ESTATES, Ill. -- Sears announced that it has partnered with wedding and entertaining expert David Tutera for the debut of the David Tutera Bridal Jewelry Collection. All settings in the Eternal, Heirloom, Radiance and Legacy designs, of which the premiere collection is comprised, will be available at Sears stores nationwide as well as online at http://www.sears.com/DavidTuteraJewelry beginning Feb. 1.