Co-Marketing

CLEVELAND -- Sherwin-Williams announced that it is partnered with the lifestyle television network HGTV to launch "HGTV HOME by Sherwin-Williams," an exclusive line of interior paint and painting supplies in the second quarter of 2011. The licensing partnership includes eight unique color collections, durable and low-odor paint manufactured by Sherwin-Williams, as well as an array of smart tools designed to help consumers enjoy the perfect painting experience, the company reported.

LOS ANGELES - The makers of the Green Garmento laundry bag announced they have teamed up with Mike "The Situation" Sorrentino of "Jersey Shore" fame to promote their eco-friendly all-in-one reusable drycleaning and laundry bag. GTL now also means "Green The Laundry."

According to the company, the Green Garmento can be used as a hamper forsoiled clothes, a duffel bag for carrying the clothes to the laundry or drycleaner and a hanging garment bag to protect cleaned clothes.

BEVERLY HILLS, Calif.  - Raymour & Flanigan announced the arrival of the Kathy Ireland Home brand to its collection of furniture products. The line will be available in the first quarter of 2011.

BOCA RATON, Fla. - Office Depot announced that it has entered into an agreement to sell its Office Depot Japan business to Kakuyasu. The transaction also includes an agreement for Kakuyasu to license Office Depot’s trade names, obtain sourcing services and continue to support Office Depot’s global customers in Japan. Kakuyasu is one of the fastest growing and leading multi-channel businesses in Japan with FY 2009 sales of $775 million.

Office Depot Japan was established in 1996 and is a wholly owned subsidiary of Office Depot Inc. 

GLENDALE, Calif., and AMSTERDAM, N.Y. — Beech-Nut and Disney Consumer Products have teamed up to unite nutritious foods with characters that toddlers love.

Beech-Nut's new line of products feature Winnie the Pooh characters, including the namesake bear and his pals Piglet and Tigger.

The Beech-Nut toddler food is fortified with vitamins and minerals and contains valuable nutrients, fiber, whole grains, real fruit, real yogurt, real vegetables and protein. The line features meals, sides, snacks and juices including:

MENOMONEE FALLS, Wis. - Kohl's and Lagardère Active have announced plans to expand the Elle-branded contemporary lifestyle collection into fashion jewelry and beauty. The Elle Bijoux jewelry collection and Elle-branded line of cosmetics will be available exclusively in Kohl’s stores nationwide and Kohls.com beginning spring 2012.

The willingness of discount-store shoppers to pay a premium for products with a celebrity connection will be put to the test next week when the new line of William Rast apparel hits Target stores. The line includes premium denim, leather and outerwear items with prices beginning at $16.99 and extending all the way to the department store territory of $199.99. The limited duration merchandising initiative is due to hit stores on Dec.19 and runs through Jan. 22.

NEW YORK - Pop music phenomenon Justin Bieber has launched a new line of headphones called "Justbeats by Dr. Dre" exclusively at Best Buy stores in the United States and on BestBuy.com. According to Best Buy the headphones come in Bieber's favorite purple color and are priced at SRP $199.95 for the Justbeats by Dr. Dre Solo Headphone and SRP $119.95 for the iBeats by Dr. Dre Justbeats Edition. Both versions feature ControlTalk, a technology which lets users answer a phone call while listening to music.