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Crate and Barrel and Marimekko plan shop-in-shop, e-commerce rollout

2/7/2011

New York City -- Crate and Barrel, along with Finnish textile and design company Marimekko, said Friday they are extending their longtime collaboration to roll out more than 20 shop-in-shops in Crate and Barrel stores across the United States and Canada over the next three years.



The launch kicks off this spring with four new shop-in-shop locations: New York (Madison Avenue), Chicago, Los Angeles and San Francisco. In addition, a Marimekko e-commerce 'shop' will be added to the Crate and Barrel website later this season, according to both companies.

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