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Co-Marketing

  • $500,000 to aid Japanese children

    Japan may be a wealthy country, but as the death toll there continues to rise, major U.S. corporations are stepping up with significant donations and Target is among them. The company last week announced it would contribute $500,000 to Save the Children, an organization that is aiding with Japan’s earthquake and tsunami relief efforts.

  • Victoria's Secret expands PINK MLB line

    COLUMBUS, Ohio  -- Victoria's Secret announced that it has expanded its partnership with Major League Baseball Properties to include 12 new teams for its line of co-branded (VS) PINK merchandise. The spring 2011 collection will feature the Arizona Diamondbacks, Baltimore Orioles, Cleveland Indians, Colorado Rockies, Detroit Tigers, Milwaukee Brewers, Oakland Athletics, 2010 World Series Champion San Francisco Giants, Seattle Mariners, Tampa Bay Rays, Texas Rangers and Washington Nationals.

  • Macy's gets cozy with Martha Stewart for new mattress line

    NEW YORK  -- Macy's announced the launch of "Martha Stewart Collection by Serta," a mattress line available exclusively at Macy's. 

  • True Value releases new 2-in-1 paint

    True Value has announced the introduction of a 2-in-1 -- paint plus primer -- paint called EasyCare Platinum. The new paint promises a one-coat solution to painting projects because it eliminates the need for a primer.

    EasyCare Platinum will be available in all the colors offered in the Chicago co-op’s EasyCare line, including Flat Enamel, Satin and Semi-Gloss finishes. EasyCare Platinum is mildew-resistant and backed by a lifetime warranty.

  • Pop star no longer 'ga ga' for Target

    NEW YORK — In what appears to be a case of back-pedaling to alleviate concerns of her devoted fanbase, Lady Gaga's deal to sell a special edition of her upcoming album at Target is off.

  • Hudson’s Bay in franchise deal with Topshop

    Toronto — The Hudson's Bay Co. announced it has earned exclusive Canadian franchise rights for the United Kingdom’s Topshop and its male counterpart, Topman. The agreement includes the rights for both freestanding locations and in-store shops, expected to launch in The Bay in fall 2011.

  • Target and Lady Gaga call off deal

    New York — Lady Gaga's deal to sell a special edition of her upcoming album at Target is off.

    A representative for the flamboyant and outspoken singer said Wednesday the two sides "came to a mutual decision to end their overall exclusive partnership a few weeks ago." Last month, it was announced that Target Corp. would be selling a deluxe edition of the album, to be released May 23, with bonus content.

  • Cooking.com launches new store for Good Bite

    Marina Del Ray, Calif. -- Cooking.com and recipe video website Good Bite announced that Cooking.com will be building and managing a new online kitchenware store for Good Bite.

  • Payless finds a good model for sustainability

    TOPEKA, Kan. -- Earlier today, Retailing Today reported that several apparel and footwear industry heavyweights were teaming up to promote best practices in sustainability, and now Payless has announced that it will support eco-model and Payless brand partner Summer Rayne Oakes who will wear the same little black dress throughout the month of March.

  • DCP, Nordstrom celebrate 45th anniversary of 'it's a small world'

    SEATTLE -- Disney Consumer Products has partnered with Nordstrom to launch a new line of children's apparel, accessories and footwear in honor of the 45th anniversary of the "it's a small world" attraction at Disneyland. 

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