Co-Marketing

SAN FRANCISCO and CINCINNATI — A Procter & Gamble potato chip brand will merge with a snack company in a $2.35 billion deal.

NEW YORK — TV star, entrepreneur and bestselling author Sandra Lee has entered into a direct-to-retail license agreement with Sears Holdings for home products. The exclusive collection of home products, Sandra by Sandra Lee, will be available in Sears and Kmart stores in spring 2012. The initial launch of the collection will include cookware, utensils, gadgets, bakeware, small kitchen appliances and tabletop items. 

Target Chip Ganassi Racing (TCGR) has partnered with the Kellogg Company to become a primary sponsor on the number 10 Indy car driven by Dario Franchitti, winner of last week’s Honda Grand Prix of St. Petersburg and a three-time Izod IndyCar Series champ.

Franchitti will pilot the number 10 Kellogg’s Honda Dallara for TCGR in round four of the Izod IndyCar Series in Brazil at the Itaipava Sao Paulo Indy 300 presented by Nestle on May 1 and in round 14 at the Baltimore Grand Prix on Sept. 4.

HACKETTSTOWN, N.J. — Mars Chocolate said its Kudos brand will debut a new-and-improved line of granola bars this May.

Kudos will don flavors from M&M's, Dove and Snickers in a 10-count pack and a 30-count variety pack.

What's more, a marketing campaign will kick off to celebrate the Kudos granola bars, which will include a refreshed website at Kudosbar.com and cross promotions with others Mars Chocolate brands.

Kudos 10-count and 30-count variety packs will retail for $2.99 and $6.99, respectively.

NEW YORK -- Macy's and makeup artist Bobbi Brown have teamed up to support Dress For Success, the international nonprofit that promotes economic independence for disadvantaged women by providing a network of support to help women thrive in work and in life.

Macy's customers can now purchase an exclusinve set of Bobbi Brown Cosmetics;100% of the purchase price of the set will benefit Dress For Success Worldwide. The set retails for $60 (valued at $121) and will be available while supplies last.

TOPEKA, Kan. and MIAMI -- Payless ShoeSource announced that it is now partnering with internationally acclaimed Colombian fashion designer, Silvia Tcherassi, to create the latest Payless designer label, Silvia Tcherassi for Payless, with an initial collection available in May.

The Target brand was a big winner over the weekend, as Dario Franchitti piloted the number10 car of Target Chip Gansassi Racing to victory in the Honda Grand Prix of St. Petersburg. The race through the streets of downtown St. Petersburg, Fl, consisted of 100 laps over a 1.8 mile, 14 turn course, and the distinctive red and white Target car was featured extensively during television coverage. To watch highlights of the race, click here.

Minneapolis -- Carlson Restaurants, parent of T.G.I. Friday’s, announced at a conference in Dallas last week that it plans to double the number of units globally under a program it is calling Ambition 2015.

"With the strength of our Friday's brand, our management team and our franchise partners, we are uniquely positioned to dramatically increase the footprint of our business," said Nick Shepherd, president and CEO of Carlson Restaurants.

PLEASANTON, Calif. -- The Safeway Foundation announced that it has donated $100,000 and will match employee donations up to $50,000 to help with the Japan earthquake and tsunami relief effort. The contribution will be distributed to the impacted area through the American Red Cross.

BENTONVILLE, Ark. -- The Walmart Foundation has donated $5 million to Meals On Wheels Association of America (MOWAA) to help fight senior hunger in communities across the nation. Through the grant, MOWAA will boost the efforts of Senior Nutrition Programs (SNPs), organizations that provide critical services to more than six million seniors in the U.S. currently facing the threat of hunger.