Co-Marketing

NEW YORK — New Balance has partnered with supermodel Heidi Klum for a new line of women's footwear to be sold exclusively on Amazon.com, beginning this month.

"We all need a good pair of sneakers whether its for running to the gym or running to the store," said Klum.  "I have extended my line with New Balance and designed a few stylish pairs of sneakers. Very exciting!"

HOFFMAN ESTATES, Ill. — Sears Holdings announced that it has reached a license agreement with Dorcy International, which will allow Dorcy to sell DieHard-branded alkaline/rechargeable batteries and flashlights to retailers in the U.S., Puerto Rico and the Caribbean.

GLENDALE, Calif. — Disney Consumer Products has created a new line of branded baby products, the first of which is an infant bodysuit made of 100% cotton. The Disney "Cuddly Bodysuit" comes with a second row of snaps that allow the bodysuit to “grow” with baby, available on Amazon.com/DisneyBaby this month and at select retailers this fall, the company reported.

MANHATTAN BEACH, Calif.  — Leading footwear retailer Skechers USA has announced that it has signed a licensing agreement with Street Flyers LLC to produce sporting goods and safety gear collections for children and young adults. Both collections are planned to launch in toy and mass market retailers throughout the United States and Canada in spring 2012.

MONTREAL — Mega Brands announced that it has extended its licensing agreement with Hit Entertainment to  develop construction sets based on Thomas & Friends.

Under the expanded contract, Mega Brands is granted the global rights to create all-new construction toy sets based on the exciting world of Thomas & Friends, including new iconic characters and Island of Sodor destinations straight from the popular long-running television series, according to a press release.

UNIVERSAL CITY, Calif. -- Walgreens announced that it has partnered with NBCUniversal Television Consumer Products to launch an exclusive line of “The Biggest Loser”-branded meal alternative bars and shakes. According to a company press release, the line of products, named for the popular NBC weight-loss reality show, will be offered in all of the more than 7,600 Walgreens stores nationwide beginning in May.

PLEASANTON, Calif. -- Safeway Inc. announced that has teamed up with design expert Debi Lilly to launch an exclusive new line of entertaining and home décor products.

ARLINGTON, Va. -- Kroger and Procter & Gamble have teamed up to support the USO in its efforts to help American troops and their families.

LOS ANGELES -- Ralphs announced that it is continuing its partnership begun last year with Shell to offer participating customers more rewards at the pump. According to the company, Southern Calif.-area customers will now earn double points on qualifying purchases at Ralphs when they buy fuel at participating Shell locations.    

New York City -- Target has joined with American Express to offer a co-branded prepaid card that customers can reload and use at any store that accepts Amex cards, according to the Minneapolis/St. Paul Business Journal.

Target said in an e-mailed statement that it is selling the cards in a test at 100 stores in four cities: Chicago, Denver, Miami and Washington, D.C., the report said. The company said there is no projected end date.