Co-Marketing

The nation’s leading retailers and consumer brands have joined forces to benefit America’s veterans thanks to an innovative program developed by Acosta Sales and Marketing.

SAN FRANCISCO and NEW YORK — Virgin America's flight crew is getting a little more stylish, thanks to a new partnership with Banana Republic. The retailer has designed the uniforms for the airline's 2,000 in-flight and airport teammates, and pilots.

Retailers can’t seem to get enough of partnerships these days…be it with hot designers, each other or television shows. Below is a quick recap of three new couplings that have the industry buzzing.

1. Nordstrom and Topshop: Looking to add more fashion sizzle to its offerings, Nordstrom has entered into a joint venture with Topshop, the British fast-fashion giant known for its runway-inspired threads and rock ‘n’ roll attitude.

New York -- Lord & Taylor has entered into an exclusive partnership with Lifetime’s Project Runway for the television shows’ tenth anniversary season.

The partnership includes an exclusive retail sponsorship for the season and a comprehensive integrated marketing program.

Walmart and Target were both winners this week as Target announced a deal with Neiman Marcus that makes the distinction between it and Walmart even sharper.

Seattle -- Nordstrom and British fashion brand TopShop said Thursday they have formed a partnership to launch TopShop and TopMan in-store departments in 14 Nordstrom stores, as well as on Nordstrom.com beginning Sept. 10.   

The joint venture makes Nordstrom the only large U.S. retailer to sell a broad assortment of the British fashion brands' merchandise in-store and online.

TopShop and TopMan have flagship stores in New York, Chicago, Las Vegas and Los Angeles (opening spring 2013).

The holiday hype has begun, and Target this week launched one of the first salvos, announcing an innovative partnership with 24 designers and the upscale department store chain Neiman Marcus.

BOCA RATON, Fla. — Office Depot is supporting Lady Gaga's Born This Way Foundation by offering an exclusive line of products designed to empower youth and inspire bravery.