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Co-Marketing

  • OfficeMax supports education with Boise and Box Tops

    NAPERVILLE, Ill. — OfficeMax announced that it will offer customers support education by carrying an extensive selection of Boise brand paper products with the Box Tops for Education seal on the package. OfficeMax retail stores and OfficeMax retail partners are currently the only office super stores to carry Boise's Box Tops for Education products, the company reported.

  • Lagerfeld glams up Macy's this fall

    NEW YORK — Macy’s announced that its Karl Lagerfeld capsule collection will arrive in about 235 Macy's stores and on Macys.com beginning Aug. 31.

    “To me Macy’s is the perfect department store in the United States where everybody can find what they're looking for without ruining their budget,” said Karl Lagerfeld. “That’s why I am happy to make this limited collection just for Macy’s.”

  • Banana Republic 'Gilt'ed into 'Mad Men' partnership

    NEW YORK — Gilt Groupe, an online retailer that specializes in selling sought-after brands at discounted prices to its 3.5 million members, has partnered with Banana Republic to offer its members exclusive access to select pieces from the retailer's upcoming "Mad Men" collection.

  • Gwen Stefani kids line coming to TGT

    A new infant through tween apparel line from Gwen Stefani called Harajuku Mini for Target is slated to hits stores this fall, according to various media reports of an interview the singer did with Women’s Wear Daily. Prices are expected to range from $3.99 to $39.99.

    Stefani already has an adult line of clothes called Harajuku, so it’s not like Target is taking a flyer on a completely unknown commodity.

  • Philip Simon Brands Group to create sneaker line for Nine West

    NEW YORK — The Jones Group announced that it has entered into an exclusive, world-wide license agreement with Philip Simon Brands Group for the creation, production, marketing and global distribution of a fashion sneaker collection under the Nine West brand.  

  • Kmart cooks up a deal with Gordon Ramsay

    HOFFMAN ESTATES, Ill. — Kmart that it will be the exclusive retailer for the new Gordon Ramsay Everyday kitchen collection. The collection will debut in stores this fall and will include cookware, dinnerware, cooking utensils and small kitchen appliances.

  • A carrot and stick approach to reduce port pollution

    Such retailers as Target, Best Buy, Home Depot, JCPenney, Lowe’s and Walmart are part of an organization called the Coalition for Responsible Transportation (CRT) that is pushing a new approach designed to reduce emissions at the nation’s ports. The retailers along with Hewlett Packard, Nike and a host of leading transportation providers have teamed with the Environmental Defense Fund and the U.S. Environmental Protection Agency to launch a program called, “EPA SmartWay Drayage Program.”

  • HSN to offer designer exclusive

    ST. PETERSBURG, Fla. — HSN announced that on Sept. 21 and 22 it will debut an exclusive collection from designer Adam Lippes.

    Lippes Love ADAM collection will feature sleek button down blouses, modern wide-leg pants, printed dresses, fur-trimmed outerwear, embellished skirts and cropped jackets, HSN reported.

  • Versace coming to H&M

    STOCKHOLM — H&M announced that it is collaborating with Versace for its autumn 2011 designer collection. Designed by its creative director Donatella Versace, the exclusive collection will look back to the vibrant heritage of the brand, full of leather, print, colour and exuberance in exclusive materials at fantastic H&M prices, according to the company. The collection will include ranges for women, men and selected pieces for the home. It will be available from Nov. 17 in around 300 stores worldwide, as well as on-line.

  • HSN to offer exclusive collection from award-winning interior designer

    ST. PETERSBURG, Fla. — HSN announced that it will offer an exclusive collection of home decor from award-winning architectural and interior designer and design television host Vern Yip.

    The HSN exclusive Vern Yip Home collection will feature his signature, unique design lotus and medallion (a symbol of his family's history and design aesthetic) available on a bedding line, the company reported. The collection will also include furniture, window treatments, rugs, lighting and decor items.

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