Co-Marketing

ITASCA, Ill. — Supervalu's Jewel-Osco chain announced that it will celebrate Hispanic Heritage Month with its fourth annual VIP reception to honor the culture and significant achievements of the Hispanic community. The signature event, "Sabor de la Herencia Hispana," will be held Sept. 14, at the National Museum of Mexican Art, 1852 W. 19th Street, Chicago, from 6 to 9 p.m.  

Fashion newness is all around this fall with interesting merchandising initiatives pitting designers, celebrities and retailers against one another to determine which approach will resonate strongest with consumers.

NEW YORK — Macy's announced that it has partnered with Latina magazine and the Hispanic Scholarship Fund to celebrate Hispanic Heritage Month with special events and once-in-a-lifetime internship opportunities.

QUINCY, Mass. — Stop & Shop has teamed up with Unilever to support hunger relief efforts of Feeding America and its local member food banks.

The companies said that they are donating $150,000 to the organization, which will provide more than 1 million meals to families in need.

SAN FRANCISCO — Docker's announced that is partnering with Alexander Wang, who was named GQ's Best New Menswear Designer in America, and a diverse group of five other influential American menswear designers to unveil a limited-edition collection. Each designer will reinterpret the khaki pant in a modern way, the company reported.

LEXINGTON, Mass. — Stride Rite Children's Group announced the launch of the Sesame Street by Stride Rite Collection. 

The collection utilizes Stride Rite's branded Scientifically Tested Everyday Proven (STEP) System, which helps customers find age-appropriate footwear for their children.

DALLAS — Kimberly-Clark, maker of the limited-edition jeans diaper, has introduced camouflage diapers to its Little Movers line, available exclusively at Walmart. 

PHOENIX — PetSmart has the announced the launch of a new collection from Martha Stewart Pets. The collection features innovative, cat-friendly feeding bowls and mats, a well-designed bed and a range of fun, stimulating toys made exclusively for PetSmart stores and PetSmart.com, the company reported.

NEW YORK — Payless announced that it has expanded its partnership with designer Christian Siriano. His expanded collection will arrive Sept. 7 in 2,400 Payless stores across the United States, Canada and Puerto Rico and Payless.com.

This seasonal collection features a range of modern looks for everyday styling with an assortment of shoes and handbags offered at more moderate, accessible prices starting at $23 an item. 

Dallas -- Zale Corp. is teaming up with celebrity Jessica Simpson on an exclusive collection of diamond fashion jewelry. Terms of the deal were not disclosed.

Jessica Simpson, known as a pop music artist, actress and reality TV personality, has become quite successful in the fashion world. Her Jessica Simpson Collection, which sells shoes, clothing, fragrances and other goods, is said to be worth about $1 billion.