Co-Marketing

LOS ANGELES — OPI Products has teamed up with multiple Grammy Award-winning and multiplatinum-selling recording artist Mariah Carey.

Carey will be the inspiration for a line of OPI limited-edition nail lacquers that will launch in January 2013.

MENOMONEE FALLS, Wis. — Kohl’s Department Stores has partnered with Elle magazine to offer a new line of apparel and accessories designed to raise money and awareness for the fight against breast cancer.

DALLAS — Celebrity stylist Rachel Zoe has designed an exclusive collection of vintage-inspired costume jewelry for Neiman Marcus and Bergdorf Goodman. The collection consists of statement rings, cuffs, necklaces, and earrings.

And the award for the world’s largest in-store display goes to Procter & Gamble for an Olympic themed creation the consumer products company dropped in the aisle of a Walmart store in American Canyon, Calif.

NAPERVILLE, Ill. — With new clothes and supplies topping the list of what most parents are shopping for during back-to-school season, it makes sense that OfficeMax and Old Navy would join forces to maximize their offerings, delivering savings for customers and sales for them.

NEW YORK — Macy's has partnered with fashion designer, B. Michael, for the launch of his new collection, b michael America Red. Set to debut in ten Macy's locations across the country by Aug. 15.

"I am excited by the opportunity to share my point of view of Advanced American Style with a broader audience. We are especially pleased to have Macy's as the retailer to launch the collection -- the quintessential american department store."

HOUSTON — Retail financial services provider Cardtronics announced that its Harris Teeter- located ATMs will be branded by PNC Bank. The ATMs will be surcharge-free fro PNC Bank customers. Harris Teeter operates a regional chain of supermarkets, with its base of operations in North Carolina. Cardtronics, Inc. (NASDAQ:CATM) is the world's largest retail ATM owner.  

Dollar General shoppers have until Aug. 19 to participate in a PepsiCo cause marketing initiative involving country mega star Brad Paisley.

PLANO, Texas — JCPenney has enlisted the services of Nina Garcia, a well-known fashion expert to help the company become more of a style destination. Garcia, who serves as fashion director of Marie Claire and as a judge on the fashion reality show, "Project Runway," will serve as the company's resident style voice and fashion collection curator.

NEW YORK — eBay's latest move to brand itself as more than just an online auction site, involves the launch of an exclusive designer collection for the holiday season. The company has partnered with designers Billy Reid, Chris Benz, Fallon, Jonathan Adler, Ruffian, Steven Alan and Tibi for an original, limited-edition gift collection of men’s and women’s apparel, jewelry, travel and electronics accessories and home décor.