Co-Marketing

NEW YORK — Popular women's magazine Cosmopolitan is leveraging its brand in the retail space by launching its first-ever fashion collection at JCPenney.  The collection includes lingerie, sleepwear, footwear and handbags, available now exclusively in more than 600 JCPenney stores nationwide, as well as on JCP.com.

Bed Bath & Beyond is offering a trio of Granite Gold branded products as part of an exclusive new Home Care Collection.

The product offering includes Granite Gold’s daily cleaner, a countertop polish and a specialty cleaner and that retails for $23.99.

"Harsh and abrasive ordinary cleaners have damaging effects on natural stone-surfaces," said Lenny Sciarrino, president and CEO of Granite Gold. "Our Home Care Collection provides Bed Bath & Beyond customers the essential tools to easily and safely clean, shine and protect their surfaces."

By Kathy Gersch, [email protected]

New York -- New York State Supreme Court Justice Jeffrey Oing on Thursday denied Macy's Inc.’s attempt to block J.C. Penney Co. from proceeding with plans to sell a number of Martha Stewart Living Omnimedia home goods products in its stores.

In January, Macy’s sued Martha Stewart Living to stop it from executing a sales agreement with J.C. Penney. Macy’s claimed it had the exclusive right to sell Martha Stewart products in certain categories,  including bedding and cookware.

KENNEBUNK, Maine — Tom's of Maine, a maker of natural oral and personal care products, has partnered with TerraCycle, a recycling and upcycling company, to give a second life to product packaging with the launch of the Tom's of Maine Natural Care Brigade.

LOS ANGELES — Reality TV personality, Kristin Cavallari has partnered with Chinese Laundry for a capsule footwear collection composed of pumps, platforms, booties and flats available at retail this December.

"My love for shoes is no secret.  To have been able to work with Chinese laundry as a web ambassador and now as a designer has truly been a dream come true," said Cavallari.  "It was important to me to create a collection of shoes that is not only fun and versatile, but also price friendly and comfortable."

NEW YORK — Uniqlo has introduced a new tennis line modeled after the performance apparel worn by top-ranked male professional tennis playe, Novak Djokovic. The line will launch in the United States on Aug. 27 and in other markets around the world at a later date, details of which will be announced in due course.

Dallas -- Bennigan's Franchising Co. and Brixmor Property Group announced a strategic partnership to add Bennigan's restaurants nationwide into Brixmor's portfolio of shopping centers.

The partnership will include positioning Bennigan's signs at select existing buildings and pad site locations within the Brixmor portfolio of shopping centers, promoting pre-approved restaurant space and franchise opportunities within the company's targeted growth markets.

WAYNE, N.J. — Fashionable moms will want to head to there local Babies"R'Us store this fall to ge their hands on the retailer's new, exclusive line of baby and children's products from supermodel Heidi Klum.

HERSHEY, Pa. and SAN FRANCISCO — The Hershey Company recently partnered with the Academy of Art University in San Francisco, Calif. to provide students with a hands-on package-design opportunity. Students were asked to create a customized heart box design for Hershey's Pot of Gold chocolates to help give the collection a contemporary, fresh look for the 2013 Valentine's Day season.