Co-Marketing

Duck brand is hitting the road in its custom, bright green, 31-foot Duck Bus and heading to Burnham Park in Chicago as part of the Duck Tape "Rolls Across America” tour. 

Gap will launch a fall global marketing campaign called “Back to Blue,” featuring two videos with musicians Dhani Harrison and Alexa Ray Joel, which consumers can watch on TV, desktops and smartphones and tablets.

Talk about planning ahead. Target has announced a new collaboration with designer Peter Pilotto that won’t hit stores or the Internet until February 2014.

Trick or treaters looking for a different type of costumer this Halloween will want to head to Target, a retailer that knows a few things about differentiation.

The company has teamed up with fashion and costume designer and former Project Runway contestant Chris March to create an exclusive line of larger-than-life Halloween wigs. The collection of wigs which retails for $20 or less is said to serve as a centerpiece of Target’s seasonal presentation merchandised under a large skeletal sign that says, “fright done right.”

PLEASANTON, Calif. — Safeway and Food Network host Marcela Valladolid have unveiled a Safeway-exclusive Marcela Valladolid brand, which offers an assortment of Mexican food products.

Brita has become an official supporter of the collaboration launched by the Partnership for a Healthier America and its honorary chair, First Lady Michelle Obama, to encourage everyone to drink water more often.  

Milford, Conn. – Subway is entering a cross-platform advertising partnership with NBCUniversal for its new interactive game show “Million Second Quiz.” In addition to providing gift cards to contestants during the course of the show, Subway will offer photo opportunities and social media engagements.

Other aspects of the joint campaign will include messaging on Facebook and Twitter, a prize of a year’s worth of foot-long subs via an NBC radio promotion, and a Subway presence in the live stream both online and in the MSQ App.

MENOMONEE FALLS, Wis. — Kohl’s is adding designer Peter Som to its DesigNation limited-edition collection roster. Some is the fourth designer to join the team.

As part of the Kohl’s DesigNation concept featuring premier designer fashions based on international inspiration, the collection will draw creative influence from Som’s recent trip to St. Barths. The collection features apparel for women and will be available exclusively at Kohl’s and Kohls.com beginning spring 2014.