Co-Marketing

NEW YORK -- MGA Entertainment has partnered with Nickelodeon to create a new animated series based on the best-selling Lalaloopsy toy line.

BOSTON -- Puma has launched InCycle, the brand's first closed-loop collection of footwear, apparel and accessories, all of which have earned the "Cradle to Cradle Certified[CM] Basic" certification. Puma's InCycle products are entirely biodegradable or recyclable. This product introduction is another important step in PUMA's mission to become the most sustainable and desirable Sportlifestyle company.  

NEW YORK — New York & Company and actress Eva Mendes announced that they have signed a multi-year agreement to collaborate and create a co-branded seasonal capsule collection available at New York & Company (NY&C) stores nationwide and online beginning fall '13. Additional terms of the deal were not disclosed. The to-be-named label will feature apparel and accessory items inspired by Mendes' own personal style and red carpet looks.

NEW YORK — Christian Siriano and Payless ShoeSource have teamed up to bring immediate shopper access to affordable runway fashion with the Feb. 18 availability of the LeToile, a direct-from-the-runway style featured in Siriano's show, offered at thousands of Payless stores nationwide and Payless.com for just $30.

A first of its kind social shopper event is coming to Walmart’s home town in May courtesy of new media company Collective Bias.

The event, called SoFabCon, will be held May 3-5 and is the first annual gathering of the proprietary Collective Bias community of shopping influencers known as Social Fabric. Event organizers expect 200 members of the Social Fabric blogger community to participate with a collective sphere of influence that touches 40 million people.

HOFFMAN ESTATES, Ill. — Sears is headed to the Food Network South Beach Wine & Food Festival this month to showcase its new lines of outdoor living furniture, patio sets and Kenmore grills.

CLEVELAND -- American Greetings has launched a new mobile app that lets users send personalized greetings featuring digital versions of its Taylor Swift line.

EMERYVILLE, Calif. — LeapFrog Enterprises has partnered with Disney Publishing Worldwide to develop e-books for its children's tablets and game systems.

"Doc McStuffins: Rundown Racecar" and "Wreck It Ralph: Sugar Rush" were developed and produced by Disney Publishing Worldwide for LeapFrog and are available for purchase in the "Just for Fun" section of the LeapFrog App Center for the kid's learning tablets, LeapPad1 and LeapPad2, and learning video game systems, Leapster Explorer and LeapsterGS.

New York -- Banana Republic is partnering with Match.com to host in-store meet and greet events for the online dating site’s subscribers in key markets, including San Francisco, New York, and Chicago. The partnership is part of the retailer’s newly announced “Love” global marketing campaign.

To further engage consumers, Banana Republic will ask their Instagram and Twitter followers to share photos of hearts for a chance to be featured in a special Valentine's Day album posted on the brand’s Facebook page.


NAPERVILLE, Ill. — OfficeMax partnered with Chicago Public Schools and wide receiver Brandon Marshall to surprise 100 local teachers on Thursday with a $100,000 total donation in essential school supplies for their classrooms.