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Brand bloggers to make Bentonville journey


A first of its kind social shopper event is coming to Walmart’s home town in May courtesy of new media company Collective Bias.

The event, called SoFabCon, will be held May 3-5 and is the first annual gathering of the proprietary Collective Bias community of shopping influencers known as Social Fabric. Event organizers expect 200 members of the Social Fabric blogger community to participate with a collective sphere of influence that touches 40 million people.

The bloggers participating in SoFabCon are what Collective Bias refers to as "shopper influencers" due to their status as socially savvy, influential micro-publishers and entrepreneurs. SoFabCon will give brands and retailers the opportunity to get to know and learn from shoppers first hand about how to be a better brand in the social media world and how to connect with shopping influencers.

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