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LeapFrog jumps into e-book deal with Disney


EMERYVILLE, Calif. — LeapFrog Enterprises has partnered with Disney Publishing Worldwide to develop e-books for its children's tablets and game systems.

"Doc McStuffins: Rundown Racecar" and "Wreck It Ralph: Sugar Rush" were developed and produced by Disney Publishing Worldwide for LeapFrog and are available for purchase in the "Just for Fun" section of the LeapFrog App Center for the kid's learning tablets, LeapPad1 and LeapPad2, and learning video game systems, Leapster Explorer and LeapsterGS.

"We are excited to offer the many talented independent content developers and gaming studios the opportunity to develop new interactive games and apps for the millions of connected LeapFrog platforms around the world," said Greg Ahearn, chief marketing officer at LeapFrog. "The highly experienced team at LeapFrog and Disney Publishing worked closely to ensure these e-books offered kids truly unique reading adventures. We will continue to work with brands such as Disney to provide new and unique ways to engage kids on our award-winning learning platforms."

"Doc McStuffins: Rundown Racecar" and "Wreck It Ralph: Sugar Rush" e-books are available for purchase (MSRP $5.00, for children three years and older) in the LeapFrog App Center. The LeapFrog App Center can be accessed through the LeapFrog Connect Application for LeapPad1, LeapPad2, Leapster Explorer and LeapsterGS.

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