Co-Marketing

Looking to tap into the loyalty of NASCAR fans, Sherwin-Williams has deepened an existing relationship with the racing organization to become the official automotive paint of NASCAR.

Sherwin-Williams is already the official paint of NASCAR and the automotive designation takes effect January 1.

Target created A Bullseye View a little more than two years ago as an innovative digital platform to achieve a deeper level of engagement with those who have an interest in all things Target. Billed as a behind-the-scenes magazine, A Bullseye View was recently relaunched to incorporate new features and functionality to build upon its original mission.

Talk about an appropriate spokesperson. Monster, a leading manufacturer of headphones and personal audio equipment, has enlisted retired basketball superstar Dr. Shaquille O'Neal to endorse the company’s products across multiple categories.

"I am excited that we are collaborating with Shaq to market Monster's products. His bigger than life personality, coupled with his keen marketing experience and sense is a great fit for the Monster brand," said head ‘Monster’ " Noel Lee.

Tommy Bahama has entered into an agreement with the National Football League to create an officially licensed collection of premium lifestyle apparel. This collaboration will yield a distinctive series of highly focused Tommy Bahama lifestyle apparel custom designed solely for the NFL.

Pittsburgh – Dick’s Sporting Goods and ESPN have entered a multi-year agreement in which Dick’s will serve as the exclusive e-commerce provider of licensed merchandise and sporting goods on ESPN.com and related digital properties.

Duck Tape brand duct tape is joining forces with Fiskars Corp. to introduce a new line of scissors for crafting.

“Both Duck brand duct tape and Fiskars share a commitment to creating innovative products that help people express their creativity,” Fiskars VP brand marketing Jay Gillespie said. “This partnership is a perfect fit, and we’re looking forward to giving enthusiasts tools that make creating with Duck Tape easier than ever before.”

The scissors will be available at select retailers June 2014.

Dick’s Sporting Goods and ESPN have entered into a multi-year agreement which will allow Dick’s to be the exclusive e-commerce provider of licensed merchandise and sporting goods on ESPN.com and related digital properties.  

Dick’s and ESPN are no strangers. The sporting goods retailer sponsors ESPN's Champ Week coverage for college basketball, and collaborates on content such as Hell Week — an original documentary produced by Dick’s Sporting Goods Films in association with ESPN, which aired on ESPN2 and ESPNU earlier this year.

Chicago -- Claire's Stores has entered into a partnership with Dylan's Candy Bar, the world's largest confectionary emporium and lifestyle brand, whereby Claire’s will sell an edited selection of Dylan’s candies. The assortment features nearly 30 items, all under $24 – from lollipops, chocolate bars and fillable gummy bears to cotton candy buckets, cupcake pillows and sweet candy houses