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Co-Marketing

  • Macy’s, Martha Stewart settle legal dispute

    New York -- Macy’s and Martha Stewart Living Omnimedia have reached a confidential settlement in their ongoing legal dispute over whether Martha Stewart breached a contract by selling certain goods at J.C. Penney Co.

    Martha Stewart and Macy’s both said the terms of the settlement aren’t material to their businesses. In a separate statement, Macy's said that the settlement did not affect its outstanding claim against Penney.

  • Win a weekend with Dale Jr.

    The creative minds from the world of auto racing have outdone themselves this time, offering an unconventional prize package courtesy of Great Clips and NASCAR’s most popular driver.

  • Chipotle launches pizza concept

    New York -- Chipotle Mexican Grill announced that it has partnered with restaurateurs Bobby Stuckey and Lachlan Mackinnon-Patterson to launch a fast-casual pizza concept called Pizzeria Locale.

    The format debuted in Denver, and is based on a full-service pizzeria by the same name located in Boulder, Colo. The company is exploring options for second and third locations in Denver, according to the Denver Post.

  • Green Mountain Coffee Roasters introduces college-branded Keurig brewers

    Green Mountain Coffee Roasters has rolled out college-branded Keurig K-Cup Mini Plus brewers, giving students and alumni even more reason to cheer during their daily coffee break.

    “Our new collegiate collection of Keurig single cup brewers is a fun, creative way to allow passionate Keurig consumers to showcase their school spirit while enjoying the great variety of Keurig Brewed beverage,” Dwight Brown, SVP marketing, GMCR said.

  • Dickies adds children’s footwear license to portfolio

    Leading global workwear brand Dickies has entered into a new licensing agreement with SG Footwear, a division of SG Companies and leading manufacturer, marketer and distributor of children’s footwear in the U.S.

    Products under the license will include infant, toddler, boys and girls casual footwear, including hikers, relaxed loafers and classic casuals.

  • Tide Pods teams up with fashion designer Tracy Reese

    Tide Pods, a line of laundry detergent capsules from Proctor & Gamble, has partnered with clothing designer and Council of Fashion Designers of America member Tracy Reese.

    For the first time, Reese will be introducing machine-washable fashions as part of her fall 2014 collection. The collaboration is in conjunction with the Tide Pods and CFDA Washable Fashion Initiative, a response to the ongoing demand for washable garments and an uptick in consumer appetite for designer fashions.

  • Chef Boyardee teams up with… Microsoft?

    Chef Boyardee is driving sales by partnering with Microsoft to offer customers a chance to win the highly coveted Xbox One.

    Five daily winners will be selected between now and Feb. 18, 2014. Participants must visit www.winwithchef.com and enter the eight-digit code found on specially marked cans and microwave cups of Chef Boyardee.

  • Best Buy Canada partners with RBC

    Toronto -- RBC, Best Buy and Future Shop are partnering to offer a redemption option in Canada that provides clients access to more than 90,000 merchandise and electronic items, through the RBC Rewards online channel.

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