Claire’s Stores in partnership with Dylan’s Candy Bar
Chicago -- Claire's Stores has entered into a partnership with Dylan's Candy Bar, the world's largest confectionary emporium and lifestyle brand, whereby Claire’s will sell an edited selection of Dylan’s candies. The assortment features nearly 30 items, all under $24 – from lollipops, chocolate bars and fillable gummy bears to cotton candy buckets, cupcake pillows and sweet candy houses
Initially being offered in 260 Claire's stores, the brand will extend the seasonal product offerings to roughly 1,000 locations by early 2014 with an increased product assortment expected in February.
"We are extremely excited to bring the imagination and prestige of Dylan's Candy Bar to Claire's during the spirited holiday season," states Dina Keenan, chief marketing officer, Claire’s. "Offering a curated selection of sweets and treats is our way of bringing something special to the Claire's girl."