Co-Marketing

Multi-platinum R&B recording artist Keyshia Cole and leading footwear designer and marketer Steve Madden are at it again. Cole and Madden announced their second partnership with products to be released this month including a variety of heeled and platform styles, ranging from pumps to gladiators to ankle booties. The shoes will feature new prints and colors, along with the platform and cut-out details that are said to showcase the fusion of Steve Madden's and Keyshia Cole's style.

Seattle – Starbucks Coffee Company is amending its exclusive agreement to provide Keurig Green Mountain Inc. with super-premium coffee pods. The companies have updated their agreement to continue to expand Starbucks’ range of K-Cup pack offerings and to promote expanded consumer choice. In exchange for eliminating the super-premium coffee exclusivity terms of the existing agreement, Starbucks will receive improved business terms, including significantly expanded Starbucks K-Cup pack and variety types.

Seattle - Starbucks Coffee Company and the Disneyland Resort will open a new company-owned Starbucks location at Downtown Disney in Anaheim, Calif. This store will be the first of four to be operated by Starbucks across Disney properties in the U.S.

Air Wick has launched a Familiar Favorites collection, which is inspired by the scents of brands like Snuggle, Cinnabon and Baby Magic.

"Scent has the power to evoke a unique sense of comfort when you surround yourself with fragrances you know and love," said Domenick Tiziano, senior brand manager, Reckitt Benckiser. "We're thrilled to be partnering with three of America's most recognizable and beloved brands for this new collection, so consumers can enjoy the comforting scents they love at home anytime."

Snack manufacturer Mondelez International has entered into a global strategic partnership with Facebook, as the company continues to shift more media spending to digital, especially social and mobile, across the entire consumer journey.

Uniqlo has enlisted musician and music producer Pharrell Williams as a collaborator and spokesperson for the UT 2014 spring-summer collection. Launched in 2003, Uniqlo’s UT T-shirt brand is getting a fresh start this year, as “The New Model T,” a collection produced by its creative director and street fashion icon Nigo.

Saturday Night Live alum and “Parks and Recreation” star Amy Poehler will appear in commercials for Old Navy following last year’s involvement with Best Buy.

Ad Age is reporting that along with starring in the commercials, Poehler will help write and direct them. The first ad, said Ad Age, features Poehler as an executive at a law firm interviewing a job candidate but getting distracted by the woman's outfit from Old Navy.

The South by Southwest interactive/music/lifestyle event held each year in Austin, Texas, will see leading workwear brand Dickies team up with Amazon to host a lineup of leading musical acts.

The companies have created The Dickie’s Roadhouse presented by Amazon at the iconic Austin establishment known as Banger’s on Rainey Street near the convention center. Headliners at the event include Ludacris and Until the Ribbon Breaks.