Co-Marketing

New York -- David’s Bridal has entered into a partnership with American designer Zac Posen to launch 'Truly Zac Posen', a collection of bridal and other special occasion dresses. The collection will debut in February 2014 in select David’s Bridal stores and online.

NEW YORK — New York City's own Empire State Building is joining the 37th annual Macy’s 4th of July Fireworks festivities. The building will be the site of a choreographed LED tower lights show designed to mirror the explosive finale of the nation’s largest pyrotechnic display.

FORT WORTH, Texas — Global workwear brand Dickies has teamed up with country music group Eli Young Band. They are offering fans an opportunity to meet the band on the No Shoes Nation Tour with Kenny Chesney.

H&M is collaborating with Parisian designer Isabel Marant on a fall line, inspired by her signature style, featuring clothing and accessories for teenagers, women and for the first time, men.

The retailer will roll out the collection Nov. 14 in approximately 250 of its stores worldwide.

Fitness and lifestyle brand Athleta is sponsoring this year's Esprit de She 5K and 10K races, designed exclusively for women, to be held Thursday, June 27, at the Koka Booth Amphitheatre in Cary, N.C., just 15 minutes from downtown Raleigh.

Athleta's mission to "celebrate and inspire women athletes of all levels" while outfitting them with apparel geared toward athletic pursuits that include yoga, Pilates, running, swimming and biking, is in line with the Esprit de She event.

New York -- J.C. Penney Co. on Thursday took the wraps off its highly anticipated home department in more than 500 stores nationwide. The new department is made up of a collection of branded in-store shops, including Michael Graves Design, MarthaCelebrations, Happy Chic by Jonathan Adler, and Design by Conran. Each brand is presented in a boutique-like setting, with its own distinct look. The spaces range from about 300 sq. ft. to about 800 sq. ft. each.

WESTKLAKE VILLAGE, Calif. — Dole is on a 4,800-mile banana truck tour in an attempt to get Americans to eat more fruits and veggies, namely bananas. Company representatives will travel for a total of 102 days in a pink-and-turquoise truck during the Peel the Love Summer Food Truck Tour.

BURLINGTON, Vt. — Seventh Generation, a leading green brand which has championed sustainability for 25 years, has acquired New York-based Bobble, a leading brand in the reusable, self-filtering water bottle category. 

Hicksville, N.Y. -- Footlocker was the most tweeted about brand with over 50,000 posts, according to GenSent Insights’ 2013 report on Sporting Goods and Outdoor Retailers. This was more than twice the number of tweets the next closest competitors, Dicks Sporting Goods and REI (generated with just under 20,000 posts each.  

Footlocker’s digital and social media strategy includes creating such properties as Sneakerpedia (a hub for sneaker enthusiasts) Kickstagram, (a photo sharing blog) and Footlocker Unlocked (blogs, games and more).

CINCINNATI — Kroger plans to provide $2.3 million to support the USO's broad range of programs that assist service members and their families, as part of its Honoring Our Heroes campaign.

For the following two weeks, store-wide promotions will feature hundreds of popular products at special sale prices. Customized shelf tags will highlight participating items, including Kroger's own products and items from key partners, including Unilever, Coca Cola, Kraft, Nestle, Frito Lay, Procter & Gamble, ConAgra and Dannon. Start and end dates vary by region.