Co-Marketing

7 Up announced that it is partnering with Project 7 — a company dedicated to making "products for good" — to give consumers the opportunity to give back to people and local communities around the world.

Remember the Oscar Mayer Wienermobile? Well, the brand is offering a chance for people to “lease” the hot dog on wheels for eight hours via Twitter.

Participants must use hashtag #Tweet2Lease, and one winner will be chosen to get chauffeured around town for eight hours on the Wienermobile by the vehicle's drivers, known as Hotdoggers.

In November of last year, Target opened a popup store featuring an exclusive collection of bath and body products by Sonia Kashuk in New York’s Grand Central Terminal. Now the retailer is preparing to launch an exclusive line of Sonia Kashuk makeup, beauty tools and cosmetic bags in March.

Canton, Mass. - Dunkin' Brands Group, Inc., the parent company of Dunkin' Donuts and Baskin-Robbins, has entered a multi-year marketing partnership with Liverpool Football Club (FC) to support global expansion of the Dunkin' Donuts and Baskin-Robbins brands. Under the agreement, Dunkin' Donuts will become the official coffee, tea and bakery partner for Liverpool FC, and Baskin-Robbins will become the official ice cream partner.

Babies"R"Us has entered into a strategic partnership with TheBump.com, a leading pregnancy and parenting website that offers advice, ideas, resources and support to first-time parents.

Wayne, N.J. – Babies "R" Us announced that it has entered into a strategic partnership with TheBump.com, a leading pregnancy and parenting website that offers advice, ideas, resources and support to first-time parents as they navigate pregnancy.

Under the arrangement, Babies “R” Us’ registry will now be available to a new, expanded audience of moms-to-be who can create and share their registry directly from TheBump.com via its gift registry center.

Fitbit has announced a relationship with Tory Burch to develop a collection of accessory wristbands and necklaces for Fitbit Flex. The Tory Burch for Fitbit accessories collection will include pendants, bracelets and wristbands designed to hold the Fitbit Flex tracker, transforming the activity tracker into a chic accessory for work or weekend, day or evening.

Worldwise, a leading consumer pet products company, has entered into a long-term, exclusive licensing agreement with kathy ireland Worldwide (kiWW). Kathy Ireland will develop a line of pet products with the Worldwise team and market the collection under the brand kathy ireland Loved Ones.