Co-Marketing

IRVINE, Calif. — Vizio, a supplier of consumer electronics, is launching a Father’s Day contest called "Give Dad Your Best," sponsored in part by Best Buy, M-Go and DreamWorks Animation, in which participants are encouraged to upload to its site a video or photograph celebrating their fathers accompanied by a personal story of appreciation.

Fort Worth, Texas -- RadioShack is partnering with Maker Media to offer a line of exclusive DIY electronics products such as robotics, kits and tools. The cobranded product line, which includes items such as moldable plastic and youth robotic and remote control hobby kits, will be available in the fall.

"DIY is part of RadioShack's DNA," said Dawn Callahan, VP of merchandising, RadioShack. "We're grateful to be part of a wonderfully loyal community of makers, and we listened when they told us how we can help bring their ideas to life."

FORT WORTH, Texas — RadioShack has partnered with Maker Media, the creators of Make Magazine, Makezine.com, and Maker Faire, to tap into the DIY market. Maker Media and RadioShack will collaborate on an expansive DIY product lineup, exclusively carried at RadioShack and Maker Shed, including kits, robotics and tools.

Fort Worth, Texas – RadioShack will start offering a tailored assortment of consumer electronics products in college stores operated by NACSCORP, a subsidiary of the National Association of College Stores, this fall. A five-year agreement will establish branded RadioShack sections within college stores that offer both branded and private label electronics products and accessories.

Through this arrangement, RadioShack will have direct access to customers of roughly 4,000 college stores around the country.

MINNEAPOLIS — Target has become the latest retailer to get its geek on. The discount retailer has teamed up with Warner Bros. Consumer Products, in partnership with DC Entertainment, and will launch an extensive summer collection of exclusive Justice League merchandise. 

NEW YORK — Ann Taylor has partnered with celebrity Kate Hudson on an exclusive collection set to debut in Ann Taylor stores next week.

To mark the launch of the limited-edition collection, the retailer will host a White Party at Ann Taylor stores nationwide from 6-8 p.m. Wednesday, May 22, where guests will be invited to shop the collection. 

The first clients to purchase a piece from the capsule collection during the in-store event will receive an Ann Taylor gift card, courtesy of InStyle.

NEW YORK — Macy’s is getting help from singer, songwriter and dancer Usher in curating the concept, music and design of the 37th annual Macy’s 4th of July Fireworks. The retailer’s fireworks spectacular is the nation’ largest patriotic pyrotechnic display.

MINNEAPOLIS — Summer’s not yet here, but Target has its bull’s-eye set on fall. The discount retailer is teaming up with designer Phillip Lim on an exclusive collection for women and men. 

Called 3.1 Phillip Lim for Target, the collection will be available Sept. 15 at most Target stores and online.

Bentonville, Ark. — Walmart and its philanthropic arm, the Walmart Foundation, were busy working alongside notable food companies in April, as part of the corporation’s Fighting Hunger Together Initiative. 

Between April 1 and April 30, more than 443,000 votes were cast for the more than 300 eligible Feeding America food banks and partner agencies as part of the campaign, which fights hunger in local communities. 

BENTONVILLE, Ark. — Walmart’s Acres for America program, a conservation partnership with the National Fish and Wildlife Foundation, is working on new projects in Arkansas, New Mexico, Nebraska, Wisconsin, New Hampshire, Maine and Oregon.