Co-Marketing

Unleashed by Petco is taking over the reins of the largest surfing dog competition in the United States. Fifty dogs are expected to participate in this year's Surf Dog competition, which will be held July 13 in Imperial Beach, Calif., adjacent to the pier.

Lowe’s hosted the competition for the past eight years. Unleashed by Petco is ready to take the helm and take things to “the next level.”

3M brand Post-it is sponsoring Startup Weekend, a program through the nonprofit UP Global that helps entrepreneurs launch their businesses in one weekend.

As part of this sponsorship, Post-it Brand will provide products to approximately 300 Startup Weekend events throughout the United States. Through this partnership, the Post-it brand will play a vital role in the idea-building and sharing processes among the event participants.

LeBron James has teamed up with Sprite to change the game off the court for four people via a social media contest.

Whirlpool is taking its latest campaign to social media, and encouraging people to take and share photos of the inside of their refrigerators using hashtag #fridgie — a play on “selfie.”

The concept was inspired by the design of the latest Whirlpool 4-Door French Door Refrigerator.

Belk has entered into a three-year partnership agreement with the Dallas Cowboys Cheerleaders (DCC). The agreement includes endorsements, appearances and numerous co-branded marketing initiatives.

During October, Belk will also be the exclusive provider of the iPromise clothing line for the benefit of Susan G. Komen outside of the Dallas Cowboys Pro Shops.

Cooking Light, Time Inc.’s leading epicurean brand, has expanded its prepared-foods line and co-branded SodaStream flavors to Target and Walmart.

Walmart CEO Doug McMillon said he was reluctant to hit send on an email inviting CEOs from top global companies to attend the retailer’s Sustainable Product Expo because he knows how busy everyone is. However, when an email from the top executive from the world’s largest company offers an opportunity to “be part of what’s next,” it’s not surprising so many CEOs found time to visit Northwest Arkansas this week.
 

Easter may be over but Nickelodeon and Nordstrom are hoping rabbit inspired merchandise continues to resonate with shoppers this spring.