Co-Marketing

Los Angeles — The Coffee Bean & Tea Leaf has inked an exclusive deal with developer L.A. Style to expand the coffee and tea retailer into Japan by the end of this year.

L.A. Style is a joint-venture partnership between fast-casual restaurateur Hotland Co. and Japan’s largest shopping mall developer Aeon Mall Co.
The deal ultimately calls for 200 stores across Japan.

Fitness guru Jillian Michaels and Kmart this month plan to launch a new line of performance activewear branded as Impact by Jillian Michaels as part of Kmart's strategy to expand and strengthen health and wellness offerings.

The product line will be available online beginning August 10 for Kmart’s Shopyourway.com members and in stores on August 17 with prices ranging from $10.99 to $36.99. The line of apparel and accessories encompasses categories such as core training, running, yoga and lifestyle.

Parsippany, N.J. - Facebook and RB, a provider of health and hygiene products, have entered into a multi-year, nine-figure global partnership. The two companies have committed to integrating members of their global sales, marketing and creative teams to connect RB brands like Lysol, Mucinex, MegaRed and Air Wick with consumers on Facebook.

Under Armour has signed a multi-year partnership with Arizona Cardinals cornerback Patrick Peterson. As brand ambassador, Peterson will wear Under Armour cleats and clothes on the field and during training.
 

Youngstown, Ohio — AVI Foodsystems and Cafaro Co. have teamed to bring Bob Evans Farms into the mall food court environment.

Warren, Ohio-based AVI collaborated with Bob Evans Farms to introduce Bob Evans Express, which scales down the traditional Bob Evans restaurant into a concept that works in venues such as workplace cafes, airports, travel plazas and universities.

Leading women’s specialty apparel retailer Lane Bryant is kicking off football season with an exclusive NFL Capsule Collection.

The brand’s NFL Capsule Collection will feature several styles, including tank tops, scoop and V-neck tee shirts, and the teams include the Chicago Bears, Denver Broncos, Green Bay Packers, New England Patriots, New Orleans Saints, Philadelphia Eagles, Pittsburgh Steelers and San Francisco 49ers.

Knoxville, Tenn. -- Regal Cinemas is partnering with Coca Cola to launch a promotion called "Tweet-a-Coke.” The promotion gives customers the chance to share a Coke via Twitter.

Moviegoers can buy and Tweet a friend a Coca-Cola at participating Regal Cinemas across the country. They can connect a credit card to their Twitter account, then tweet a friend using @TweetACoke, the word "enjoy" and their friend's Twitter handle.

New York -- Elad Group, developer of condominium complex 22 Central Park South, has partnered with Bergdorf Goodman to produce a model residence decorated with accessories and art from the store's Decorative Home floor. The partnership also offers buyers the opportunity to be a part of an exclusive personal shopping and consulting program.