Cause Marketing/ Community Programs

Pet lovers can now feed their own pets a wholesome meal and serve one up to a pet in need at PetSmart.

The retailer has launched a new natural pet food line called Good Natured. But the natural formulation of the food is not the only special feature of this new brand: It also has a charity component. For every bag of food purchased, PetSmart will donate a meal to a pet in need through PetSmart Charities or PetSmart Charities Canada.

Toys"R"Us is looking to make the holidays a lot merrier for the 15.5 million children living in poverty in the United States.

The retailer has launched its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation. Now through Dec. 6, customers can spread holiday joy to children living in poverty by donating new, unwrapped toys at any Toys"R"Us or Babies"R"Us store across the country and online.

A new report from Nielsen offers concrete evidence that brands really can do well by doing good.

A landmark global report from Nielsen show that brands that demonstrate a commitment to sustainability grow faster than those that don’t. According to the 2015 Nielsen Global Corporate Sustainability Report, in the past year, sales of consumer goods from brands with a demonstrated commitment to sustainability have grown more than 4% globally, while those without grew less than 1%.

 Rite Aid on Tuesday announced that The Rite Aid Foundation is making a $25,000 donation to the Palmetto South Carolina Region chapter of the American Red Cross to help the victims, families and communities affected by last week’s severe flooding. 

Food Lion has come up with an artistic way to connect with the communities it serves and feed the hungry at the same time.

The retailer is inviting kids ages 5-14 to participate in its Food Lion Feeds "Summers Without Hunger" Design-a-Reusable-Bag Contest. The winning design will be featured on next year's Food Lion Feeds reusable bag, which will be sold in more than 1,100 stores in June. The campaign is anticipated to help provide another 1 million meals to families and children in need. 

The “paint ‘n’ sip” phenomenon, whereby friends, neighbors, and colleagues come together to paint, drink and relax, is showing no signs of slowing down and that’s good news for a Louisiana-based company.

Painting with a Twist, which bills itself as the original and largest paint-and-sip franchise, has opened more than one new location each week this year, and is on track to reach its goal of 100 new locations in 2015.

The “paint ‘n’ sip” phenomenon, whereby friends, neighbors, and colleagues come together to paint, drink and relax, is showing up signs of slowing down and that’s good news for a Louisiana-based company.

Painting with a Twist, which bills itself as the original and largest paint-and-sip franchise, has opened more than one new location each week this year, and is on track to reach its goal of 100 new locations in 2015.

Photo by Dominic Savini

For honeygrow founder Justin Rosenberg, the idea was simple: create a business based on his passion for fresh, healthy, wholesome and interesting food.

Lowe's is coming to the aid of the communities it serves with a donation to help provide relief in the wake of massive flooding in the Southeast.

The retailer plans to donate $500,000 to American Red Cross Disaster Relief and work to provide both immediate and long-term support to local communities in the Southeast.