Cause Marketing/ Community Programs

Athleta’s latest line will provide a premium to the female workforce that created it.   The athleisure brand’s spring collection was manufactured in a factory certified by Fair Trade USA, an organization dedicated to creating social and economic opportunities for factory workers globally. For a product to earn Fair Trade certification, it must originate from a facility that operates according to the rigorous social, environmental and economic standards set in place by Fair Trade USA.   

PizzaRev, a build-your-own fast-casual pizza concept, began its expansion into Tennessee this week with the opening of a Memphis location. The grand opening at 6450 Poplar Avenue was celebrated with an all-day fundraiser for Le Bonheur Children’s Research Hospital.   Two additional locations are under construction in Memphis, and another is underway in Nashville. PizzaRev currently franchises and operates 47 stores and has more than 200 others under development in 17 states, Washington, D.C., and Mexico.  

Starbucks Corp. is living up to its reputation as one of the nation’s most socially progressive retailers.    On the heels of President Donald Trump's indefinite suspension of Syrian refugees and temporary travel bans that apply to seven predominantly Muslim countries, the coffee giant pledged to hire 10,000 refugees to work at its stores around the world during the next five years.  

L.L. Bean has been drawn into something that it has always shied away: the political spotlight.      It all started with the news that Linda Bean, granddaughter of company founder Leon Leonwood Bean and a member of the Bean board, had made a substantial donation to a pro-Trump PAC during the president-elect's campaign. Trump then thanked Bean for her support via a tweet that ended with “Buy L.L.Bean.”     

The National Retail Federation is donating $1 (up to $10,000) to RetilROI for every unique session review on the NRF mobile app at the association’s annual “Big Show” in New York City.    RetailROI (the Retail Orphan Initiative) is a charity started by the retail community to help orphans and vulnerable children worldwide through clean water, education and computer learning projects.  

Sears is taking the saying, “it is better to give than to receive” to heart.   Coinciding with its “Season of Wishes” holiday campaign, the department store chain is rewarding shoppers at Sears Hometown and outlet stores who donate $5 to Make-A-Wish with a “Very Merry Santa Sale” pass for an extra discount between Dec. 15 and Dec. 24.   

More of the nation’s underserved teens will have access to free technology tools and training thanks to Best Buy.   The chain plans to add nine new Best Buy Teen Tech Centers to its year-round support network in 2017. The announcement was made Tuesday, at the opening of Best Buy’s newest Teen Tech Center, in Denver, Colorado.  

An unknown donor brought holiday cheer to some Walmart customers in Pennsylvania.     A mystery person under the name "Santa B" paid off $46,265.59 in layaway items at Walmart’s store in Everett, Pennsylvania, CNBC reported. The amount covered the balances on 149 layaway accounts.