Cause Marketing/ Community Programs

Teen retailer rue21 is collaborating with a youth nonprofit to make a positive impact on the lives of its customers.

The company announced it is partnering with Together We Rise, a nonprofit dedicated to transforming the way youth navigate through the foster care system in America. The collaboration is a new addition to rue21’s philanthropy initiative, rueGIVESback.

Walmart and the Walmart Foundation is out with its annual Giving Report, which puts a monetary value on all the ways the retailer and its charitable arm sought to make a difference during the 2015 fiscal year.

From a big picture standpoint, Walmart and the Walmart Foundation donated more than $1.4 billion in cash and in kind donations, primarily food, and Walmart’s 2.2 million employees also contributed more than 1.5 million hours of their time outside of work to volunteer causes.

Walmart and the Walmart Foundation is out with its annual Giving Report which puts a monetary value on all the ways the retailer and its charitable arm sought to make a difference during the 2015 fiscal year.

From a big picture standpoint, Walmart and the Walmart Foundation donated more than $1.4 billion in cash and in kind donations, primarily food, and Walmart’s 2.2 million employees also contributed more than 1.5 million hours of their time outside of work to volunteer causes.

Fort Worth, Texas -- Trademark Property Co. announced new public art programs underway at the developer’s two Fort Worth, Texas properties, Waterside and WestBend. The art programs are intended to support Fort Worth culture and arts through historical tributes and commissions by local artists. They are a part of Trademark’s Conscious Place initiative; a stakeholder driven development model that aims to ensure that its properties are more than just places of commerce, but also places of community and meaning.

There is a new tourist attraction in Washington, D.C., and visitors have a retailer to thank.

The Smithsonian’s National Museum of American History has opened “Wegmans Wonderplace,” the first gallery on the National Mall tailored for the learning needs of children six and under. The space, made possible by a $1.5 million gift and in-kind donations from Wegmans Food Market, allows kids to “cook” in a kitchen inspired by Julia Child’s.

Target Corp. is bringing back a beloved family film classic just in time for the holidays — and getting in some prime time high-profile marketing in the process.

The retailer has teamed up with ABC to show “Mary Poppins.” It's the first time in more than 13 years that the movie has been shown on television. The movie will be aired on Dec. 12, from 8 – 11 pm EST on ABC, which is owned by Disney.

Roosevelt Field in Garden City, New York, is offering shoppers an up-close look at some unusual and pricey holiday gift suggestions.

The center, owned by Simon, has teamed up with Neiman Marcus for the first ever Neiman Marcus' 2015 Fantasy Gifts public installation.

Walmart has kicked off one of its most omnichannel marketing campaigns ever with its Holiday Sing to Salute Military Families.

The nationwide campaign encourages the public to sing a portion of a classic holiday song while capturing it on video, and then post the video on social media channels to show support for members of the military and their families.

Thanksgiving may be over, but it is worth watching a video of how Meijer made a difference in the lives of hundreds of customers and employees ahead of the holiday and in the process earned itself immeasurable goodwill.