Cause Marketing/ Community Programs

CSA’s annual award program honors five growing brands

Innovation in retail means breaking down barriers, navigating a fiercely competitive marketplace and making connections with increasingly demanding customers. In this section, Chain Store Age profiles five retailers that are succeeding in both. They are the winners of CSA’s Breakout Retailers Awards.

Just days after it named its first-ever female CEO, Barneys is devoting the window displays at its uptown and downtown Manhattan flagships to an initiative celebrating women’s empowerment.   The windows are part of a new campaign launched by the Barneys New York Foundation, the charitable arm of the luxury specialty retailer. Entitled “We Will Be,” the initiative will run through the end of February to coincide with New York Fashion Week.   

Starbucks Corp.’s plan to hire 10,000 refugees over the next five years (in its stores in 75 countries around the globe) has proved to be one of the socially progressive retailer’s most controversial moves to date.   The initiative, a response to President Trump’s executive order barring refugees from seven Muslim-majority countries, has many conservatives and Trump supporters calling for a boycott of the coffee chain.   

Ivanka Trump-branded items will soon be a thing of the past at Nordstrom.  

Athleta’s latest line will provide a premium to the female workforce that created it.   The athleisure brand’s spring collection was manufactured in a factory certified by Fair Trade USA, an organization dedicated to creating social and economic opportunities for factory workers globally. For a product to earn Fair Trade certification, it must originate from a facility that operates according to the rigorous social, environmental and economic standards set in place by Fair Trade USA.   

PizzaRev, a build-your-own fast-casual pizza concept, began its expansion into Tennessee this week with the opening of a Memphis location. The grand opening at 6450 Poplar Avenue was celebrated with an all-day fundraiser for Le Bonheur Children’s Research Hospital.   Two additional locations are under construction in Memphis, and another is underway in Nashville. PizzaRev currently franchises and operates 47 stores and has more than 200 others under development in 17 states, Washington, D.C., and Mexico.  

Starbucks Corp. is living up to its reputation as one of the nation’s most socially progressive retailers.    On the heels of President Donald Trump's indefinite suspension of Syrian refugees and temporary travel bans that apply to seven predominantly Muslim countries, the coffee giant pledged to hire 10,000 refugees to work at its stores around the world during the next five years.  

L.L. Bean has been drawn into something that it has always shied away: the political spotlight.      It all started with the news that Linda Bean, granddaughter of company founder Leon Leonwood Bean and a member of the Bean board, had made a substantial donation to a pro-Trump PAC during the president-elect's campaign. Trump then thanked Bean for her support via a tweet that ended with “Buy L.L.Bean.”     

The National Retail Federation is donating $1 (up to $10,000) to RetilROI for every unique session review on the NRF mobile app at the association’s annual “Big Show” in New York City.    RetailROI (the Retail Orphan Initiative) is a charity started by the retail community to help orphans and vulnerable children worldwide through clean water, education and computer learning projects.