Cause Marketing/ Community Programs

Retail is a hard enough business without muddying the waters with all sorts of activities that have nothing to do with selling stuff shoppers want and need. To recap, Target gave some money to a homophobic politician who a lot of people thought was a jerk, which created an uprising in the gay and lesbian community and resulted in the company adopting a new policy to govern the political contribution process.

Japan may be a wealthy country, but as the death toll there continues to rise, major U.S. corporations are stepping up with significant donations and Target is among them. The company last week announced it would contribute $500,000 to Save the Children, an organization that is aiding with Japan’s earthquake and tsunami relief efforts.

Chattanooga, Tenn.-based CBL & Associates Properties said that eleven of its malls in the Midwestern U.S. handed out 6,000 gifts during National Random Acts of Kindness week, Feb. 14-20.

The program is designed to give back to the community and support local nonprofit groups.

BENTONVILLE, Ark. -- Walmart announced it has eliminated more than 80% of the waste that would go to landfills from its operations in California by implementing a comprehensive waste reduction program. The results far exceed national average where EPA estimates only 45% of waste is diverted from landfills and the California rate of 65%.

The program is now being rolled out across the chain’s 4,400 stores, Sam’s Club locations and distribution centers in the United States, moving the retailer closer to its global goal of creating zero waste.

NEW YORK -- Walmart announced that it has donated $2 million to Dress for Success, a non-profit that helps femailes get back into the work force by providing clothes, interview preparation and other tools needed to land a job. The announcement was made at the third annual Dress for Success day of service in New York City.

Minneapolis -- Starbucks, Lowe’s and Target are among the U.S. retail chains donating money to the relief effort that is assisting victims of the earthquake and tsunami in Japan.

The Starbucks Foundation and Starbucks Coffee Japan will contribute approximately $1.2 million) to aid immediate humanitarian and relief efforts. 

New York City -- Fast-fashion retailer Forever 21 has pledged to donate 100% of its global online sales on March 18 to help the victims of Japan’s earthquake and tsunami. 

All of Forever 21's e-commerce sites -- forever21.com, canada.forever21.com, forever21.com/eu, forever21.com/uk, forever21.co.kr, and forever21.co.jp -- are participating in the initiative.

MOORESVILLE, N.C. -- Lowe's announced that it will donate $1 million to support the Red Cross Japan Earthquake and Pacific Tsunami relief effort that is assisting victims in Japan. The company said that customers who want to help Lowe's support Japan relief efforts can do so by making a donation on Lowes.com and Lowe’s Canada website, Lowes.ca. Money donated will go to the American Red Cross and the Canadian Red Cross.

Chicago -- Jones Lang LaSalle today Thursday that the firm is donating $1.25 million to the Japanese Red Cross to provide aid and relief following the Japan earthquake and Pacific Tsunami that have left a path of destruction in their wake.

PITTSBURGH -- National Runner's Month is back this May at Dick's Sporting Goods. As part of its celebration of runners, the company announced that it will be a major sponsor at ten premiere running events in metro cities across the country. In addition, the month-long running celebration will be surrounded by a comprehensive marketing program that includes the announcement of three widely respected running ambassadors, a major charity initiative, social and digital media elements along with running specials and promotions throughout May.