Cause Marketing/ Community Programs

Plano, Texas -- J.C. Penney Co. has launched a charitable initiative, called jcp cares, that will support a new cause each month by inviting customers to round up their purchases to the nearest whole dollar and donate the difference to the company's featured charity partner. The retailer will join its customers in giving back by making a contribution to its charity partner each month.

The program will be supported by a robust, integrated marketing campaign which will include digital, social, mobile, in-store and direct mail and e-mail components.

CINCINNATI — Procter & Gamble has announced that Jordyn Wieber, reigning All-Around World Champion, will serve as an ambassador for P&G Beauty brands, including CoverGirl, Head & Shoulders, Olay and Venus.

Wieber will join fellow teammate Alicia Sacramone as P&G Beauty ambassador, expanding on her existing partnership with P&G and the company's sponsorship of Team USA during the London 2012 Olympic Games.

MENOMONEE FALLS, Wis. — Kohl’s Department Stores has donated $25,000 cash in response to the recent wildfire which caused widespread damage and evacuations in the state of Colorado. Kohl’s is making this donation to the American Red Cross which will deliver much-needed emergency assistance throughout the affected communities including those near Colorado Springs.

Goodwill Industries of Arkansas received a $350,000 grant this week thanks to the Walmart Foundation and the Walmart NW Arkansas Championship presented by P&G.

Goodwill is the primary charitable beneficiary of this year’s Walmart NW Arkansas Championship presented by P&G, which got underway this week amid triple digit temperatures at the Pinnacle Country Club in Rogers, Ark. The funds the organization received will be used to support a program called Providing Opportunities for Women through Education and Resources (POWER).

MINNEAPOLIS — Target has donated $30,000 in monetary support and product to assist with Colorado wildfire relief efforts. A $17,500 cash donation was distributed among several American Red Cross chapters in Colorado in addition to $5,000 in product donations for essentials such as water and food. A separate donation of $7,500 in gift cards was given to other nonprofit organizations in the affected areas.

Mooresville, N.C. -- Lowe’s said Thursday it is donating $250,000 to the American Red Cross as part of its efforts to provide relief from the wildfires in Colorado and the flooding damage from Tropical Storm Debby in Florida. The home-improvement retailer has already been on the ground assisting local communities affected by both disasters.

MOORESVILLE, N.C. — Lowe’s has donated $250,000 to the American Red Cross to help with relief efforts associated with the wildfires in Colorado and the flooding in Florida.

In addition to the $250,000 donation, Lowe’s is also launching a social media support program to aid disaster victims. For every Facebook Like and Twitter Retweet received on the Lowe’s disaster-specific posts, Lowe's will donate a pair of work gloves, up to a total value of $50,000, to the American Red Cross to distribute to residents and emergency officials.

MINNEAPOLIS — Food distribution company Nash Finch has named Gary Spinazze as chair of the NFC Foundation for a two-year term. The NFC Foundation is the charitable giving arm of Nash Finch. Board member Paula Docken, business analyst, chair of the community outreach committee was named as chair elect.