Cause Marketing/ Community Programs

Target has come up with some clever buzz-building brand activities over the years and a new initiative underway in Seattle is no exception.

BOCA RATON, Fla. — Office Depot is supporting Lady Gaga's Born This Way Foundation by offering an exclusive line of products designed to empower youth and inspire bravery.

CHARLOTTE, N.C. — Actress Jennifer Garner, on behalf of Save the Children is teaming up with Frigidaire, makers of the Affinity Front Load Washer, to invite families everywhere to share their "Adventures in Clean."

Consumers can go to Frigidaire's Facebook page to create and share movie posters chronicling their personal adventures in clean for a chance to win a new Frigidaire Affinity washer and dryer as well as a trip to Hollywood for the "The Odd Life of Timothy Green," starring Garner, premiere.

STRATHAM, N.H. — Premium Swiss chocolatier Lindt & Sprungli USA announces a partnership with The Culinary Institute of America (CIA). Through the partnership, Lindt will collaborate with the next generation of culinary experts in a student contest searching for innovative dark chocolate bar recipes, sponsor CIA Boot Camp sessions, including several lectures and demonstrations with a Lindt Master Chocolatier, and donate premium chocolate products for use in CIA classrooms. 

HOUSTON — Ikea has officially plugged-in the solar energy system installed at its store in Houston, Texas – which, when combined with Ikea projects atop stores in Frisco and Round Rock, will make Ikea the state’s largest solar owner. Ikea Houston’s 116,400-square-foot PV array consists of a 813-kW system, built with 3,388 panels.

ATLANTA — Coca-Cola is giving fans a chance to get an insider's look at Team USA through its London 2012 Olympic Games campaign.

DAYTONA BEACH, Fla. — NASCAR is going patriotic this weekend with many of its sponsors behind products and events designed to honor active servicemen and women, veterans and their families, ahead of the Coke Zero 400 NASCAR Sprint Cup Series race at Daytona International Speedway (DIS).

Kendal King Group has created a unique event to be held in Northwest Arkansas later this summer that is designed to simultaneously benefit local charities while commemorating the firm’s 25th anniversary.