Cause Marketing/ Community Programs

Camp Hill, Pa. -- The Rite Aid Foundation announced Wednesday that it was donating $50,000 to the American Red Cross -- Japan earthquake fund.

“Our hearts go out to the victims, families and communities affected by this devastating tragedy,” Rite Aid Foundation president Mary Sammons said. “We are proud to partner with the American Red Cross and assist them in their mission of helping the people of Japan in their time of need.”

Bentonville, Ark. -- Walmart announced that it is committing $5 million in cash and in-kind donations for emergency relief efforts in response to Japan's recent earthquake and resulting tsunami. Also, Walmart operations around the world are planning or have implemented fundraising drives among associates and customers to provide additional relief funds for the victims.

WOONSOCKET, R.I. — The CVS Caremark Charitable Trust has announced the donation of $100,000 to the American Red Cross in support of relief efforts under way in Japan following last week's tragic earthquake and tsunami, with a potential total donation of up to $300,000 through the matching of CVS Caremark employee donations.

BENTON HARBOR, Mich. -- Whirlpool announced that it was awarded  the 2011 Energy Star Sustained Excellence award by the U.S. Environmental Protection Agency (EPA). The award recognizes the company's leadership in offering consumers energy and water efficiency through its leading home appliance brands, Whirlpool reported. According to the company, Whirlpool was the only appliance manufacturer to receive the Sustained Excellence award, the highest possible Energy Star award. This is the company's 12th top Energy Star award and sixth consecutive Sustained Excellence win.

From win-win to lose-lose. Do enough deals with different celebrities and sooner or later one of them is bound to blow up. That’s what happened to Target last week when entertainer/singer/gay rights advocate Lady Gaga had a change of heart regarding a prior commitment with Target.

PLANO, Texas -- JCPenney is giving underprivileged teens the chance to have their very own prom dress, while at the same time encouraging those more fortunate to give to a worthy cause. The company announced that from March 13 through April 2, customers can donate their gently worn prom dresses at one of more than 1,100 JCPenney stores nationwide.

BENTONVILLE, Ark. -- The Walmart Foundation announced that is committing more than $2.5 million in grants to various projects aimed at improving the lives of women in Latin America. 

"We believe that when women achieve economic empowerment, their voices are also empowered," said Eduardo Solorzano, president and CEO of Walmart Latinoamerica. "So not only will they be able to create more stable futures for their families, they will play transformational roles in bettering the lives of women and children across Latin America."

NEW YORK — In what appears to be a case of back-pedaling to alleviate concerns of her devoted fanbase, Lady Gaga's deal to sell a special edition of her upcoming album at Target is off.

EL SEGUNDO, Calif. -- Robert Eckert, chairman and CEO of Mattel, will be presented the community leader award at the Exceptional Children’s Foundation's 65th Anniversary Gala. The recognition acknowledges Eckert’s leadership and ongoing commitment to shaping the development of generations of children, inspiring creativity and innovation and for demonstrating what's possible through a world of play, Mattel reported.

New York — Lady Gaga's deal to sell a special edition of her upcoming album at Target is off.

A representative for the flamboyant and outspoken singer said Wednesday the two sides "came to a mutual decision to end their overall exclusive partnership a few weeks ago." Last month, it was announced that Target Corp. would be selling a deluxe edition of the album, to be released May 23, with bonus content.