Cause Marketing/ Community Programs

LOS ANGELES — The Entertainment Industry Foundation is sponsoring the Revlon Run/Walk for Women for the 20th year in a row, the group said Tuesday.

Emma Stone and Olivia Wilde will act as Revlon brand ambassadors and hosts for the New York event, which takes place on May 4, while Halle Berry will do the same for the Los Angeles event, on May 11, along with Entertainment Tonight correspondent Brooke Anderson and Dancing with the Stars host Carrie Ann Inaba.

CINCINNATI — Kroger on Thursday announced plans to bring together more than 4,800 associates at the Kentucky Exposition Center on April 16 to assemble an estimated 17,000 emergency food and personal care boxes for the metro community of Louisville, Ky.

NEW YORK — Macy's has announced the launch of its American Icons campaign, a cross-country tribute to the beloved traditions, people and landscapes of America. Macy's American Icons will officially kick-off in mid-May and extend through July. 

ST. PAUL, Minn. — Shortly after announcing the opening of its first firearms store in Minnesota, Gander Mountain came out with a new online and social media initiative aimed at promoting responsible gun ownership.

As part of its “With Rights Comes Responsibility; Secure Your Firearms” initiative, Gander Mountain today launched www.ResponsibilityPledge.com, where firearms owners and those thinking of becoming an owner can take a pledge of personal responsibility.

Target was among six companies recognized by Second Harvest Heartland, a member of Feeding America, as one of the relief organization’s Hunger Heroes.

WEST CHESTER, Pa. — QVC and the Fashion Footwear Association of New York have announced a $140,000 grant to fund research at The Wistar Institute on a specific and deadly form of breast cancer called triple negative.

Food Network personality Paula Deen may not have a reputation for healthy cooking, but that’s not stopping her from traveling to Walmart’s hometown this weekend to participate in American Heart Association activities and receive a key to the city.

Deen and her husband Michael Groover will accept the key to Bentonville from Mayor Bob McCaslin on Friday afternoon and later in the evening Deen will guest at a kick-off event and reception supporting the American Heart Association’s Southwest Chapter.

CHATTANOOGA, Tenn. — Bi-Lo annouced that, through April 30, it will host its fourth annual Paws “Feed the Love” campaign. “Feed the Love” is a pet food drive in which food donations go to local-area food banks for families in need to be able to provide food for the four-legged members of their families.