Cause Marketing/ Community Programs

Sustainability is often confused with “going green,” but while environmental improvement is part of the picture, sustainability is bigger than that. It’s a strategy for individuals and organizations to thrive for the long term. Operating sustainably ensures an efficient, resilient and innovative organization that not only does less harm to people and the environment, but also does more good and makes a profit in the process. Because as many have pointed out, a business that loses money won’t be around to do anything very long.

BENTONVILLE, Ark. — Walmart and leading grocery suppliers, including Campbell's Soup, ConAgra Foods, Dr. Pepper Snapple Group, General Mills, Kraft Foods Group, Kellogg Company, Mondelez International, Nestle USA, PepsiCo and Unilever, have joined forces to engage millions of customers and Walmart associates this spring and bring much needed food and funding to nonprofit organizations that work to fight hunger.

AURORA, Colo. — Walgreens announced Monday an expansion of its relationship with SolarCity, saying the new power systems would reduce more than 47.5 million pounds of carbon dioxide emissions over the next two decades.

The Colorado-based firm will install solar power systems at 22 Walgreens stores in 14 cities in the state over the next few months.

MAITLAND, Fla. — Publix Super Markets is supporting the March of Dimees with a new fundraising campaign taking place April 6 through the 27.

The cutout campaign coincides with March for Babies, the March of Dimes signature event, which occurs on April 27 in most areas. Associates will sell the cutouts at the checkout and ask customers to sign their name or the name of a baby they love, creating an impressive in-store display.

CHARLOTTE, N.C. — Belk announced that the company, and its associates, customers and vendors contributed more than $19.3 million to local communities in the fiscal year ending Jan. 31. Of the total amount, Belk corporate dollars funded $6.2 million to more than 250 nonprofit organizations, with a focus on education, breast cancer research and awareness, and community strengthening.

Feed The Children, PepsiCo and Walmart partnered with Central Union Mission in Washington, D.C. this week to distribute two tractor-trailers full of food and essentials to help 800 area children and families in need.

PepsiCo, a longtime Feed The Children partner, donated Frito-Lay brand snacks, Quaker brand products and Pepsi brand beverages while Walmart, with the assistance of its suppliers, provided a loaf of bread and a five pound bag of apples and oranges to each of the 800 families.

GRAND RAPIDS, Mich. — Meijer announced that it will once again double match every customer's $10 Simply Give donation made April 12 to 13 to help restock the shelves of local food pantries that were depleted over the holidays.

HOFFMAN ESTATES, Ill. — Kmart has launched its 30th annual fundraising campaign to benefit the March of Dimes. Donors can contribute in-store at any Kmart and online via a link at kmart.com/marchofdimes. M