Cause Marketing/ Community Programs

By Gary C. Smith, NAEIR.org

When Children’s Wish Foundation International, an Atlanta-based charity, hosts scrapbooking or craft parties for children in the hospital, it turns to a gifts-in-kind organization and its catalog of donated merchandise for supplies. The two organizations then coordinate shipments of stuffed animals, Halloween costumes, craft materials, toys, videos and other items to hospitals to help fulfill the wishes of children in need.
 

CINCINNATI — The International Association for Food Protection is honoring Kroger with the 2012 Black Pearl Award for advancing food safety and quality.

The  (IAFP) names one company annually for its efforts to advance food safety and quality through consumer programs, employee relations, educational activities, adherence to standards, and support of the goals and objectives of the IAFP.

AUSTIN, Texas — Whole Foods is rewarding customer that live a green lifestyle through its new app it created with Whole Planet Foundation and BlueAvocado.

Austin, Texas — Whole Foods is rewarding customers that live a green lifestyle through a new app it created with Whole Planet Foundation and BlueAvocado.

Lakeland, Fla. — Publix has achieved the eco milestone of saving more than 2 billion grocery bags since mid 2007. The company said it achieved this goal by training front service clerks and cashiers to increase the number of items per bag, implementing bag reduction goals for each store, holding communication campaigns to encourage the use of reusable bags and donating reusable bags to non-profits and partner organizations throughout the Southeast.

Goodlettsville,Tenn. — Dollar General has awarded grants to more than 593 nonprofit organizations, libraries and schools through the chain's literacy foundation.

NEW YORK — Gap has launched a new global marketing campaign focused on its new t-shirt collection. The line will include three categories—The Now Tees, The Essential Tees, and The G Tees— as well as other t-shirt-inspired styles including dresses, skirts, tanks and rompers.

HOFFMAN ESTATES, Ill. — Sears has launched Team Up to Stop Bullying, an anti-bullying initiative designed to bring solutions quickly and effectively to bullying victims, families, educators and communities.

SALT LAKE CITY — Walmart and Sam's Club is offering customers and members the opportunity support the Children's Miracle Network. Now through June 15, Walmart customers and Sam's Club members can make a donation of any amount at the retailers' registers to support the Children's Miracle Network Hospital in their community.

WAYNE, N.J. — Babies“R”Us is offering customers a new way to support military moms-to-be through a partnership with Operation Shower, an organization that hosts baby showers for military wives to ease the stress of their husbands’ deployment. The retailer has launched Babiesrus.com/OperationShower, which will serve as an online information portal, where visitors can learn how they can support this charitable program and ensure that military moms-to-be, who are often far away from friends and family, receive basic essentials for their newborns.