Cause Marketing/ Community Programs

SEATTLE — Banana Republic and Google Offers, a coupon incentive program, are joining with Starbucks and Opportunity Finance Network to support the Create Jobs for USA program.

The pair, which are the first businesses to join Starbucks in the initiative, will run special promotions and make donations in support of the program that is designed to raise money to put Americans back to work.

PLESANTON, Calif. — Safeway has partnered with singer/songwriter Avril Lavigne for a new, exclusive video to support its annual Support for People with Disabilities fundraising campaign to benefit Easter Seals, Special Olympics and an array of organizations that help people with disabilities live fuller, more independent lives.

Seattle -- Starbucks Coffee Co. said Tuesday that Google Offers and Banana Republic are joining with Starbucks and Opportunity Finance Network to support the Create Jobs for USA program.

The pair, which are the first businesses to join Starbucks in the initiative, will run special promotions and make donations in support of the program that is designed to raise money to put Americans back to work.

NEW YORK — Whole Foods Market is leading charge to promote the sale of sustainable seafood by becoming the first national grocer to stop selling red-rated seafood. The company announced that, beginning this Earth Day (April 22), it will no longer carry red-rated, wild-caught fish in its seafood departments. 

CALGARY — Safeway's Canada stores have launched an annual fundraising campaign designed to benefit Easter Seals and the Special Olympics.

During April, the company's 215 Safeway stores across western Canada will raise funds for organizations that are at the forefront of providing assistance, training, therapy and social outlets for the thousands of people who live with physical or intellectual disabilities.

MONTREAL — Walmart Canada and Breakfast Clubs of Canada, an organization that provides breakfast to Canadian school children, have raised $2.9 million through their Help Them Shine Campaign.

The money raised will help launch 125 new in-school breakfast programs and increase its training programs with a specific focus on nutrition, youth self-esteem and volunteerism, according to a press release.

ST. PETERSBURG, Fla. — "Desperate Housewives" star Eva Longoria will debut her second fragrance, EVAmour by Eva Longoria, on HSN, HSN.com and HSN Mobile on March 29.

"EVAmour will become a personal scent for women who are confident, beautiful, sexy and intelligent...just like the HSN customer," said Longoria. "I know how I feel when I am wearing it and I wish every woman to feel that same sense of sexiness and power."

Former PepsiCo chairman and CEO Steve Reinemund has served on the Wal-Mart Stores Inc. board of directors since 2010, but when he’s in Northwest Arkansas next week it won’t be for a board meeting.

Reinemund will join former beverage rival and Coca-Cola bottling executive Frank Harrison for a unique event called, “Thirsting for Higher Success,” on Thursday, March 29 at the John Q. Hammons Center. To learn more and register for the luncheon event click here. 

All retailers want to be perceived as great places to work and build a career as it aids in recruitment and retention of employees in an industry where costs associated with notoriously high rates of turnover cause a drag on performance.

BENTONVILLE, Ark. — Sam's Club is stepping up its efforts to fight hunger by joining with with two Nashville recording stars, General Mills, key food suppliers and the nation's largest domestic hunger-relief charity, Feeding America, in a nationwide program to help Feeding America secure up to one million meals for local food banks to fulfill critical springtime shortages.